Study on Benchmarks for finance and marketing of Comprehensive Community Sports Clubs
Study on Benchmarks for finance and marketing of Comprehensive Community Sports Clubs
综合性社区体育俱乐部财务与营销基准研究
批准号：
24700672
负责人：
TAJIMA Yoshiteru
金额：
$1.25万
依托单位国家：
日本
项目类别：
Grant-in-Aid for Young Scientists (B)
财政年份：
2012
资助国家：
日本
项目状态：
已结题
起止时间：
2012-04-01 至 2014-03-31
中文摘要
翻译
本研究的主要结果如下：1）体育组织从以会费资助的圈子式活动开始，到商业化运作。商业收入的集中增长对收入的扩大是有效的。相反，社会支助收入趋于减少。2)从因子分析中提取了三个满意度因子：程序，交换，设备。
英文摘要
The main results of this study are as follows 1) sports organizations start from the circle-type activity funded by membership fees and reach to business operation. Concentrated increase in commercial revenues is effective for the income expansion. On the contrary socially supported income tend to decrease. 2) Three satisfaction factors were extracted from the factor analysis : program, exchange, equipment.
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