Development of Practical Value Co-Creation model for sustainable service

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In this research project, we aim to develop a theoretical model for service sustainability. Based on our literature survey, we made the concept of tripartite value co-creation which consists three different service actors; service providers, service recipients, and the Nature. We used it as a unit of analysis and conducted case studies of pioneering environmental sustainability projects. As a result, we found that the role of government to set tripartite value co-creation system is quite important and knowledge co-creation among actors should be needed. Based on the results, we proposed service solutions for environmental sustainability to municipal solid waste management and SATOYAMA conservation and its utilization.