Research of organizational activation for Japanese hotel inns

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This study aims to analyze a way to organizational activation and its effects for service quality improvement. The Japanese traditional hotel inns are our research targets. Based on the investigation of Japanese traditional hotel inns in Ishikawa prefecture, we found that company needs to promote mindsets for career improvement to motivate to their employees. As a perspective of analysis for organizational activation evaluation, this research proposed quantitative methodology based on service value co-creation and verified its effectiveness using Word-of-Mouth data on websites. Consequently we created quantitative frameworks for evaluating the relationship between organizational activation management results and service value evaluation of customers.