Social Entrepreneurship and Institutional Change

本研究探讨了社会企业家如何进行社会创新，并考察了企业在应对东日本大地震的社会创新过程中表现出的合法性因素。作为企业社会创新的案例研究，本研究对山本集团发起的“每送一件十日元”的倡议计划进行了分析，并对该计划的实施过程进行了定性分析。特别是，这项研究集中在想法是如何产生的，最终的模型是如何建立的，以及表达了什么样的合法性以获得必要的资源和同理心。审查的结果是，发现了三个因素影响了“每送一个包裹十日元”倡议方案的合法性。

This research explored how social entrepreneurs create social innovations and examined the legitimacy factors expressed by corporations in their process of achieving social innovation initiatives in response to the Great East Japan Earthquake. As a case study of social innovation by corporation , this study examined the "Ten Yen for Every Parcel We Deliver" initiative program initiated by the YAMATO Group and analyzed qualitatively the process through which the program was conducted. In particular, this research focused on how the idea arose, how the final model was established, and what kind of legitimacy was expressed to acquire the necessary resources and empathy. As a result of the examination, three factors were detected that affected the legitimacy of the "Ten Yen for Every Parcel We Deliver" initiative program.