Multimodal Discourse Analysis of Linguistic Landscapes: Life 'with Corona'

语言景观的多模态话语分析：生活“与电晕”

• 批准号: 22K00519
• 负责人: 池 沙弥
• 金额: $ 2.58万
• 依托单位: Meijo University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2022
• 资助国家: 日本
• 起止时间: 2022-04-01 至 2025-03-31
• 项目状态: 未结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-22K00519/
• 关键词: Linguistic Landscape; COVID-19; directive speech act; signage; positioning; multimodal analysis; positioining

We conducted three data collections in two cities, Nagoya and Kyoto. The total number of Covid-19-related signs is over 2,000 so far.The analysis revealed the following points. First, only around 10% of the signs are bi-/multilingual in both cities. This supports earlier works elsewhere. The limited global mobility led the sign producers to oversee the fact that there are still non Japanese-speaking residents in Japan. Second, the multimodal analysis of request signs suggest that,the use of multimodal signs are an indicator of obeyance to government orders, but also of the effort of the shop/restaurant owners to maximise their power of controlling and eliciting customer's behaviour. By placing governments' signs next to their requests, shops are trying to justify their requests and trying to position themselves to a more equal status to their customers.Third, the comparison of two data sets from Kyoto shows that bottom-up signs (produced individually by shop/restaurant owners) have become largely standardised over time. Many of the request signs have been reorganised and sorted out, and some signs have become standardised. The standardised forms not only indicate stronger community and regional efforts rather than individual efforts, but also indicate more authority within the local context.The analysis findings were presented at the 25th Annual Conference of the Pragmatics Society of Japan, and accepted for publication.

我们在名古屋和京都两个城市进行了三次数据收集。到目前为止，与新冠肺炎相关的迹象总数超过2,000个。分析显示了以下几点。首先，在这两个城市，只有大约10%的标志是双语/多语的。这支持了其他地方的早期工作。有限的全球流动性导致标志制造商监督日本仍然有非日语居民的事实。第二，多模态分析的请求标志表明，使用多模态标志是服从政府命令的指标，但也努力的商店/餐馆老板，以最大限度地提高他们的权力控制和诱导客户的行为。通过将政府的标识贴在顾客要求的旁边，商家们试图证明自己的要求是合理的，并试图将自己定位在与顾客更平等的地位上。第三，通过比较来自京都的两组数据，可以看出自下而上的标识（由店主/餐馆老板单独制作）随着时间的推移已经基本上标准化了。许多请求标志已被重新组织和整理，一些标志已成为标准化。标准化的表格不仅表明社区和地区的努力比个人的努力更强，而且表明在当地环境中更有权威性。分析结果在日本语用学会第25届年会上发表，并被接受出版。