Feasibility study for LEAF Marque international market development

LEAF Marque国际市场开发可行性研究

• 批准号: 10019628
• 金额: $ 2.62万
• 依托单位: LEAF MARQUE LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10019628
• 关键词: Feasibility; study; LEAF; Marque; international

LEAF Marque enables and empowers farm enterprises to implement climate-positive and nature-based farming and food systems while maintaining yield and affordability. Already 45% of the fruit and vegetables sold in the UK is grown on LEAF Marque certified farms. Our vision is to establish the LEAF Marque approach in new countries for their own home markets. Our strategic objectives aim to increase the number and quality of strategic partnerships and collaborations; improve the diversity and scale of overseas market opportunities; and for more LEAF Marque certified product globally. We anticipate overseas growth as farming and food supply chains expand environmental sourcing in response to risk (including climate change), policy and regulation, and consumer demand. For this three-month feasibility study, our in-house team of Technical specialists will focus on four primary (including China and New Zealand) and five secondary countries. We will: seek and identify in-country partners / organisations where values and vision align; gain an understanding of local context (language, culture, policy, regulation, appetite for environmental improvement, etc); assess appropriate enablers to support engagement with and adoption of more sustainable farming practices and ultimately LEAF Marque certification. Following the feasibility, we will develop action plans for each country with in-depth discussions and meetings (online) with prospective partners/allies with the aim of new high-quality strategic partnerships for in-country collaborations to expand LEAF Marque. We offer good value for money: by using our own staff we will keep knowledge in-house for future business development; and by promoting climate-positive farm and food systems LEAF Marque contributes to our New Zero Carbon targets.

叶子品牌使农业企业能够实施气候积极和基于自然的农业和食品系统，同时保持产量和可负担性。在英国销售的水果和蔬菜中，已经有45%种植在叶品牌认证的农场。我们的愿景是在新的国家建立叶子品牌的方法，为他们自己的国内市场。我们的战略目标是增加战略伙伴关系和合作的数量和质量；提高海外市场机会的多样性和规模；以及在全球范围内提供更多的叶子品牌认证产品。我们预计，随着农业和食品供应链扩大环境采购，以应对风险(包括气候变化)、政策和监管以及消费者需求，海外市场将实现增长。在这项为期三个月的可行性研究中，我们的内部技术专家团队将重点关注四个主要国家(包括中国和新西兰)和五个次要国家。我们将：寻找和确定价值观和愿景一致的国内合作伙伴/组织；了解当地环境(语言、文化、政策、法规、环境改善意愿等)；评估适当的推动因素，以支持参与和采用更可持续的农业实践，并最终获得叶品牌认证。在可行性之后，我们将为每个国家制定行动计划，与潜在的合作伙伴/盟友进行深入的讨论和会议(在线)，以期为国内合作建立新的高质量战略伙伴关系，以扩大叶子品牌。我们提供物有所值：通过使用我们自己的员工，我们将为未来的业务发展保留内部知识；通过促进气候积极的农场和食品系统，叶品牌为我们的新零碳目标做出贡献。