Mathematical modelling of information flow in social networks

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This proposal aims to develop new mathematical and statistical methods to understand information flow in social networks. By using novel information theoretic techniques, it will create new methods to characterise social information flow in social networks. These tools will allow derivation of fundamental limits of predictability for AI methods applied to digital data. New mathematics of information flow will produce insights into social influence in online social networks. Benefits include: better understanding of how echo chambers may form in social networks, predictive models for how misinformation can spread online such as during an emergency, and a framework for intercomparison of AI methods applied to digital data on individuals.