A unique way to make 'Rail Travel 'as seamless, stress free & easy to use for all

让“铁路旅行”变得无缝、无压力的独特方式

• 批准号: 10003266
• 金额: $ 18.92万
• 依托单位: SKIGNZ LIMITED
• 依托单位国家: 英国
• 项目类别: Small Business Research Initiative
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10003266
• 关键词: unique; way; make; Rail; Travel

**skignz** provides '_Precise Location Augmented Reality'_ (PLAR) that allows _'Rail Operators'_ and their partners to deliver interactive branded digital content in and around every station across the UK. Emerging from the current pandemic, the **skignz** PLAR technology will be used for passengers, staff and contractors to improve, enhance and improve the seamless flow through our stations.The **skignz** PLAR technology is real time, hyper accurate and can be managed either by the rail operators or through multiple data feeds pushing out live information to multiple locations and individuals.By providing a seamless link between the _'physical'_ and _'digital'_ worlds, the ability to reduce passenger anxiety, physical touchpoints, provide real time information to their fingertips. Key areas of focus for this particular project will include: **- Wayfinding** - Removing the reliance on Maps, providing real time travel & public information to each passenger, meeting their specific needs at that moment! Coffee? Toilets? Taxi? Member of staff? All are clearly identified, segmented for ease and allows the passenger to curate their own journey in and around the station environment. In addition this presents commercial revenue opportunities with existing partners **- Assisted Travel -** A unique way to support and enhance the experience of passengers with special/assisted needs. Immediate response through real time selection, allowing staff to respond quicker, regardless of the location of the passenger within the station. Ultimately allowing the _'assisted passenger'_ increased independence, enhanced experience and an overall improved journey **- Personalised Travel** - Placing the information at the fingertips of the passenger in a clear and concise way, enabling them to enter the station and seamlessly find where they need to stand in order to get on their specific carriage and platform. This approach will help reduce anxiety for passengers, whilst freeing up time for station staff **- End to End Travel** - Identifying modes of transport to/from stations regardless of the passengers varying requirements for each journey, essentially connecting the trains to all other modes of transport for a smooth journey from door to door Delivering this across the whole UK rail network, provides consistency of experience and leads to significant efficiency savings, introduction of new lean processes whilst delivering new opportunities to reduce carbon emissions.

**skignz** 提供“精确位置增强现实”(PLAR)，允许“铁路运营商”及其合作伙伴在英国每个车站及其周围提供交互式品牌数字内容。从当前的大流行中脱颖而出，**skignz** PLAR 技术将用于乘客、工作人员和承包商，以改善、增强和改善通过我们车站的无缝流程。**skignz** PLAR 技术是实时、超准确的，可以由铁路运营商进行管理，也可以通过多个数据源将实时信息推送到多个地点和个人。通过在“物理”和“物理”之间提供无缝链接， _“数字”世界，减少乘客焦虑的能力，物理接触点，为他们的指尖提供实时信息。 该特定项目的重点关注领域将包括： **- 寻路** - 消除对地图的依赖，为每位乘客提供实时旅行和公共信息，满足他们当时的特定需求！咖啡？洗手间？出租车？工作人员？所有这些都经过清晰识别和分段，方便乘客在车站环境内和周围策划自己的旅程。此外，这还为现有合作伙伴提供了商业收入机会 **- 辅助旅行 -** 以独特的方式支持和增强有特殊/协助需求的乘客的体验。通过实时选择立即响应，无论乘客在车站内的位置如何，工作人员都可以更快地做出响应。最终让“协助乘客”增加独立性，增强体验并全面改善旅程**-个性化旅行**-以清晰简洁的方式将信息放在乘客的指尖，使他们能够进入车站并无缝地找到他们需要站立的位置，以便登上他们的特定车厢和站台。这种方法将有助于减少乘客的焦虑，同时为车站工作人员腾出时间 **- 端到端旅行** - 无论乘客对每次旅程的要求如何不同，都可以识别往返车站的交通方式，本质上将火车与所有其他交通方式连接起来，实现从门到门的顺利旅程。 减少碳排放。