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Covid Secure Travel Virtual Reality Simulation for Passengers

Covid Secure Travel Virtual Reality Simulation for Passengers
乘客的 Covid 安全旅行虚拟现实模拟
批准号:
10002898
负责人:
金额:
$15.07万
依托单位国家:
英国
项目类别:
Small Business Research Initiative
财政年份:
2021
资助国家:
英国
项目状态:
已结题
起止时间:
2021 至 --

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中文摘要
翻译
铁路和公路办公室(ORR)的官方统计数据显示,在2020年中期,英国各地的铁路客运旅程降至19世纪中叶以来的最低水平。工作模式可能会永久改变,旅行也会更加随意。因此,铁路将需要高度创新的方法来提高人们对铁路服务的信心,通过保证乘坐火车旅行的安全性来吸引回头客和欢迎新客户,并使其成为一种愉快和富有成效的体验。Chrome Angel Solution(致力于实施转型技术和实现铁路组织变革的专家)和分包合作伙伴Totem Learning(数字解决方案和严肃游戏方面的专家)正在与Northern(运营商)和Angel Trains(资产所有者)合作,设计和开发高度沉浸式和交互式的虚拟现实模拟体验,以在车站和火车上进行Covid安全旅行安排和客户支持。这将使乘客能够在运营中探索并与它们互动,确保在当前大流行期间保护乘客的措施(并为管理任何未来的浪潮或新病毒创建弹性工具集),同时也为所提供的旅行体验和客户服务创造了强有力的积极印象。虚拟现实仿真将通过应用商店和网站安装在个人的移动触摸设备/平板电脑和台式电脑上,使大量的人能够快速部署。VR头显中的移动设备(例如谷歌Cardboard)将为那些想要它的人提供完全沉浸式和交互式的旅程体验。其他人可能更喜欢触摸屏交互,或者pc上的大屏版本也可以为那些需要它的人提供更大的可访问性。采用成熟的技术和“严肃游戏”方法,这种虚拟现实模拟将在乘客设备上提供身临其境的互动体验,直接支持和鼓励客户乘坐北方火车。逼真的虚拟现实将使乘客能够提前体验他们的旅程和具体安排,以确保他们的安全,提供清晰的信息,所有乘客都可以访问和理解,同时建立熟悉和信心的旅行。一旦得到验证,它就可以快速大规模地部署,以支持北方航空与客户互动,重建对旅行的信心。
英文摘要
Official statistics from the Office of Rail and Road (ORR) have revealed that rail passenger journeys across the UK fell to the lowest levels last seen in the mid-nineteenth century during mid-2020\. Working patterns are likely to permanently shift and travel be more discretional. Consequently, railways are going to need highly innovative approaches to increasing confidence in rail services, attracting back customers and welcoming new customers by providing assurance that travel by train is safe, and making it an enjoyable and productive experience.Chrome Angel Solution (specialists dedicated to implementing transformational technology & enabling organisational change for railways) and subcontract partner Totem Learning (experts in digital solutions and Serious Games) are collaborating with Northern (operator) and Angel Trains (asset owner) to design and develop a highly immersive & interactive Virtual Reality Simulation experience of the Covid Secure Travel arrangements and customer support in place at stations & on trains.This will enable passengers to explore and interact with them in operation, providing reassurance about the measures in place to protect passengers during the current pandemic (and creating a resilient toolset for managing any future wave or new virus), whilst also creating a powerful positive perception of the travel experience and customer service offered.The Virtual Reality Simulation will be installed on individual's mobile touch devices/tablets and desktop PCs through app stores and websites, enabling rapid deployment to large numbers of people. Mobile devices in VR Headsets (e.g. Google Cardboard) will provide a fully immersive and interactive experience of the journey for those who want it. Others may prefer touch screen interactions or large screen versions on PCs will also provide greater accessibility for those that need it.Applying proven technology and "Serious Game" approaches increasingly used successfully in other industries, this Virtual Reality simulation will provide an immersive interactive experience available on passenger devices that will directly support and encourage customers to travel on Northern Trains. Realistic Virtual Reality will enable passengers to experience their journey and the specific arrangements in place to ensure their safety in advance, providing clear information that all passengers can access and understand whilst building familiarity and confidence to travel. Once proven, it can be deployed rapidly and in scale to support Northern engaging with customers to rebuild confidence in travel.
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