Le Surfing! A feasibility study to export surf related technologies to France.

乐冲浪！

• 批准号: 10019670
• 金额: $ 2.62万
• 依托单位: KITTIWAKE LABS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10019670
• 关键词: Le; Surfing; feasibility; study; export

Kittiwake Labs LTD is a Cornwall based tech start-up developing the SeaUrchin(r), a novel approach for improving surfers' performance. Surfing globally has grown over the last 20 years with between 17 - 35 million active surfers today according to the International Surfing Association and the Surf Industry Manufacturers Association. Having been demonstrated in the Tokyo Olympics, surfing as a sport has reached a new status across Europe and around the world making it much more accessible. The SeaUrchin tools will deliver customised information allowing surfers to capture and learn from their performance to a level not currently available commercially. Aimed at surfers of all abilities, the goal is to help improve technique by focusing on marginal gains - enabling individuals and surf coaches to maximise on their precious time in the water. This personalization will allow for improved planning, safety, and enjoyment of the sport, reduce over-crowding at surf spots and enable surfers to enjoy waves better suited to them. Through this InnovateUK feasibility study, we plan to carry out market research and testing of the technical services in south west France. We will start by focusing on the Biarritz region which is considered the home of European surfing. We will be looking for cooperation and business opportunities in France which can also develop into other French speaking countries. In Europe, France is the second largest surf market after the UK with over 450,000 active surfers and is home to some of the best surfing spots in the Atlantic ocean. People from all over the world come to France for surf holidays including camps where they can improve on their surf skills and the city of Anglet, on this coastline has recently been chosen to host a qualifying series of competitions up to the 2024 Paris Olympics. The French speaking surf market is significant around the world and we believe that this InnovateUK opportunity will help develop business connections and partnerships that will enable faster growth in our export market. By accelerating our market penetration into France, we hope to take advantage of the home Olympics in 2024\.

Kittiwake实验室有限公司是一家位于康沃尔郡的科技初创公司，开发了一种提高冲浪者表现的新方法--海胆。根据国际冲浪协会和冲浪行业制造商协会的数据，在过去的20年里，全球冲浪活动不断增长，目前有1700万至3500万活跃的冲浪者。在东京奥运会上展示后，冲浪作为一项运动在欧洲和世界各地都达到了一个新的地位，使其更容易获得。SeaUrchin工具将提供定制的信息，允许冲浪者捕捉和学习他们的表现，达到目前商业上无法获得的水平。针对各种能力的冲浪者，目标是通过关注边际收益来帮助提高技术-使个人和冲浪教练能够最大限度地利用他们在水中的宝贵时间。这种个性化将允许改进的规划，安全性和运动的享受，减少冲浪点的过度拥挤，并使冲浪者能够享受更适合他们的波浪。 通过这项InnovateUK可行性研究，我们计划在法国西南部开展市场调查和技术服务测试。我们将首先关注被认为是欧洲冲浪之乡的比亚里茨地区。我们将在法国寻找合作和商业机会，也可以发展到其他法语国家。在欧洲，法国是仅次于英国的第二大冲浪市场，拥有超过45万活跃的冲浪者，并且是大西洋中一些最好的冲浪点的所在地。来自世界各地的人们来到法国冲浪度假，包括营地，在那里他们可以提高他们的冲浪技能和昂格莱市，在这个海岸线上最近被选为举办资格赛系列到2024年巴黎奥运会。法语冲浪市场在世界各地都很重要，我们相信这个InnovateUK的机会将有助于发展业务联系和合作伙伴关系，从而使我们的出口市场更快地增长。通过加快我们对法国的市场渗透，我们希望利用2024年的主场奥运会。