XR Rural India Media Content Distribution: Building Indian partnerships to stream local and international XR content via a system developed for low levels of internet connectivity
XR Rural India Media Content Distribution: Building Indian partnerships to stream local and international XR content via a system developed for low levels of internet connectivity
批准号:
10020670
负责人:
金额:
$2.65万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2022
资助国家:
英国
项目状态:
已结题
起止时间:
2022 至 --
中文摘要
完全整合的XR平台LIVR正在寻求资金,以与当地媒体内容创作者(如电影节运营商和电影公司)建立合作伙伴关系,并通过与用户和内容创作者合作和共同开发不同的模式,了解农村观众希望如何消费流媒体XR媒体(跨现实,这是虚拟现实、增强现实和混合现实的统称)。LIVR希望将其XR服务引入印度,以确保当地艺术家以及英国艺术家的内容可以被不断增长的农村市场消费,农村市场占印度整体的65%以上。低带宽和仅限移动设备接入互联网,使得印度农村地区的许多人在内容消费方面没有多少低质量的选择。此外,人们对XR的内容及其好处知之甚少,例如足不出户就能观看现场活动和表演,而在全球大流行期间,这将使数百万人能够观看到XR的内容。LIVR内容交付系统既适用于移动设备,也适用于其他VR/AR耳机,这意味着对于印度农村市场来说,这是一个完美的现成解决方案。虽然LIVR的流媒体平台很容易适应印度农村市场,但它需要进行一些调查,以了解需要了解的文化、社会经济和技术挑战,以确保LIVR成功进入这个市场,并满足用户的需求。LIVR希望对如何将LIVR平台引入印度农村市场进行研究。这将包括*与印度的一系列内容创作者举行会议,为下一阶段的试点工作建立关系和潜在的合作伙伴*采取三个阶段的以用户为中心的方法,共同开发印度农村内容创作者和潜在的当地用户,并与潜在的当地用户进行协商,其中包括:*学习阶段(深入了解内容创作者和内容用户所面临的问题,并协作构思解决方案)*共同开发阶段(开发那些设想的解决方案,以便与内容创作者和用户一起开发原型)*咨询阶段(与用户测试这些原型并改进基于的解决方案关于反馈)*测试LIVR平台的不同技术解决方案,为用户的不同需求开发一系列解决方案。该项目的目标是LIVR将确立使用当地和国际内容为印度农村提供XR流媒体服务的关键属性。
英文摘要
LIVR, the fully integrated XR Platform, is seeking funding to build partnerships with local media content creators, such as festival operators and film companies, and to understand how rural audiences want to consume streaming XR media (cross reality, which is a catchall term for virtual reality, augmented reality, and mixed reality) by collaborating and co-developing different models with users and content creators alike.LIVR wants to introduce its XR service to India to ensure local artists, as well as UK artists, content can be consumed by the growing rural market, which makes up over 65% of India as a whole. Low bandwidth and mobile-only access to the internet have left many in rural India with fewer low-quality options for content consumption. Additionally, there has been little awareness of the XR content and its benefits such as accessing live events and performances without leaving your home, which during the global pandemic would have given access to millions. The LIVR content delivery system works for mobile as well as for other VR/AR headsets meaning that for a rural Indian market this is a perfect, ready-built solution to a real need.While LIVR's streaming platform is easily adaptable to the rural Indian market it requires some investigation to understand cultural, socio-economic, and technology challenges that need to be understood to ensure LIVR's entry into this market would be successful and meet the needs of the users.LIVR would like to undertake research into how the LIVR platform can be brought into the rural Indian market. This will include* Initiating meetings with a range of content creators in India to develop relationships and potential partners for the next phase of the pilot* Undertaking a three-phased user-centered approach for the co-development and consultation with rural Indian content creators and potential local users which includes: * A learning phase (insight development into understanding further defining the problems faced by content creators and users of content and ideating solutions collaboratively) * Co-development phase (development of those ideated solutions to develop prototypes with the content creators and users) * Consultation phase (Testing these prototypes with users and refining the solutions based on feedback)* Testing different technological solutions from the LIVR platform to develop a range of solutions for the different needs of users.The objective of the project is that LIVR will have established key attributes for providing an XR streaming media service for rural India using local and international content.
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