XR Rural India Media Content Distribution: Building Indian partnerships to stream local and international XR content via a system developed for low levels of internet connectivity

XR Rural India 媒体内容分发：建立印度合作伙伴关系，通过为低水平互联网连接开发的系统传输本地和国际 XR 内容

• 批准号: 10020670
• 金额: $ 2.65万
• 依托单位: LIVR LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10020670
• 关键词: XR; Rural; India; Media; Content

LIVR, the fully integrated XR Platform, is seeking funding to build partnerships with local media content creators, such as festival operators and film companies, and to understand how rural audiences want to consume streaming XR media (cross reality, which is a catchall term for virtual reality, augmented reality, and mixed reality) by collaborating and co-developing different models with users and content creators alike.LIVR wants to introduce its XR service to India to ensure local artists, as well as UK artists, content can be consumed by the growing rural market, which makes up over 65% of India as a whole. Low bandwidth and mobile-only access to the internet have left many in rural India with fewer low-quality options for content consumption. Additionally, there has been little awareness of the XR content and its benefits such as accessing live events and performances without leaving your home, which during the global pandemic would have given access to millions. The LIVR content delivery system works for mobile as well as for other VR/AR headsets meaning that for a rural Indian market this is a perfect, ready-built solution to a real need.While LIVR's streaming platform is easily adaptable to the rural Indian market it requires some investigation to understand cultural, socio-economic, and technology challenges that need to be understood to ensure LIVR's entry into this market would be successful and meet the needs of the users.LIVR would like to undertake research into how the LIVR platform can be brought into the rural Indian market. This will include* Initiating meetings with a range of content creators in India to develop relationships and potential partners for the next phase of the pilot* Undertaking a three-phased user-centered approach for the co-development and consultation with rural Indian content creators and potential local users which includes: * A learning phase (insight development into understanding further defining the problems faced by content creators and users of content and ideating solutions collaboratively) * Co-development phase (development of those ideated solutions to develop prototypes with the content creators and users) * Consultation phase (Testing these prototypes with users and refining the solutions based on feedback)* Testing different technological solutions from the LIVR platform to develop a range of solutions for the different needs of users.The objective of the project is that LIVR will have established key attributes for providing an XR streaming media service for rural India using local and international content.

LIVR是完全集成的XR平台，正在寻求资金与当地媒体内容创作者建立合作伙伴关系，如节日运营商和电影公司，并了解农村观众如何消费流媒体XR媒体（交叉现实，这是虚拟现实，增强现实，和混合现实）。LIVR希望将其XR服务引入印度，以确保当地艺术家，以及英国艺术家，内容可以由不断增长的农村市场消费，占印度整体的65%以上。低带宽和只能通过移动设备访问互联网，使得印度农村地区的许多人在内容消费方面的低质量选择越来越少。此外，人们对XR的内容及其好处知之甚少，例如足不出户就能观看现场活动和表演，而在全球大流行期间，这将使数百万人能够观看。LIVR内容传输系统适用于移动的以及其他VR/AR头显，这意味着对于印度农村市场来说，这是一个完美的，现成的解决方案，可以满足真实的需求。虽然LIVR的流媒体平台很容易适应印度农村市场，但需要进行一些调查，以了解文化，社会经济，和技术挑战，需要了解，以确保LIVR的进入这个市场将是成功的，并满足用户的需求。LIVR想进行研究，如何LIVR平台可以进入印度农村市场。这将包括 * 与印度的一系列内容创作者举行会议，为试点的下一阶段发展关系和潜在合作伙伴 * 采取以用户为中心的三阶段方法，与印度农村内容创作者和潜在当地用户进行共同开发和咨询，其中包括：* 学习阶段（深入了解内容创作者和内容使用者所面临的问题，并共同构思解决方案）* 开发阶段（与内容创建者和用户一起开发这些构思的解决方案以开发原型）* 协商阶段（与用户一起测试这些原型，并根据反馈改进解决方案）* 测试LIVR平台的不同技术解决方案，以开发一系列解决方案，满足用户的不同需求。该项目的目标是LIVR将建立关键的为印度农村地区提供使用本地和国际内容的XR流媒体服务。