TBX: An interactive streaming platform that lets the viewer feel part of a crowd, enabling shared experiences at scale
TBX: An interactive streaming platform that lets the viewer feel part of a crowd, enabling shared experiences at scale
批准号:
10021830
负责人:
金额:
$44.58万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2022
资助国家:
英国
项目状态:
已结题
起止时间:
2022 至 --
中文摘要
TBX是一个互动直播平台,让观众感觉自己是人群中的一部分。体验式营销和现场娱乐行业在整个COVID疫情期间一直依赖流媒体和虚拟活动平台来继续向观众表演,当面对面活动大规模恢复时,增长将继续。然而,当前的大型流媒体解决方案缺乏对现场活动如此重要的互动性、共享体验和社交动态,这让观众和艺术家对被动体验感到沮丧。填补这一空白,TBX的目标是将虚拟观众置于体验的核心,使观众不仅能够观看节目,而且能够感受到其中的一部分。
英文摘要
TBX is an interactive live streaming platform that lets the viewer feel part of a crowd.The experiential marketing and live entertainment industries have relied on streaming and virtual event platforms to continue performing to audiences throughout the COVID pandemic and growth is set to continue when in-person events resume at scale.Current large-scale streaming solutions, however, lack the interactivity, shared experience and social dynamic that is so important to live events, leaving audiences and artists frustrated with a passive experience.Filling this gap, TBX aims to put virtual audiences at the heart of the experience, enabling viewers not just to watch a show, but to feel part of it.
期刊论文(0)
专著(0)
科研奖励(0)
会议论文
海外基金