Development of an Innovative Low-Carbon Rewards Programme for a Community Based Delivery Network to Minimise Carbon Footprint

为基于社区的交付网络制定创新的低碳奖励计划，以最大限度地减少碳足迹

• 批准号: 10044480
• 金额: $ 6.37万
• 依托单位: ANTEAM LTD
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10044480
• 关键词: Development; Innovative; Low; Carbon; Rewards

Anteam is currently creating a community-based logistics network to help meet the growing logistics demand, but without the corresponding negative environmental impact in terms of CO2 emissions, air pollution and traffic congestion. This project is focused on the development of an innovative low-carbon rewards programme to increase the adoption of the community-based logistics network.The community-based logistics network is different to traditional logistics networks. It is a logistics concept that has the potential of changing behaviours and reducing the number of journeys on the road. The Fogg Behaviour Model shows that three elements must converge at the same moment for a behaviour to occur: Motivation, Ability and Prompt. This project will focus on the "Motivation" element to maximise the opportunity for the adoption of the logistics network. It will focus on developing the understanding of a market segment that values helping their local community and reducing the impact of logistics on the environment.With this innovative low-carbon rewards programme, it could significantly increase the environmental and societal impact of the community-based logistics network. It will help establish Anteam and the UK at the forefront of sustainable logistics, capturing a global market that is continuously growing.

Anteam 目前正在创建一个基于社区的物流网络，以帮助满足不断增长的物流需求，同时不会对二氧化碳排放、空气污染和交通拥堵等环境产生相应的负面影响。该项目的重点是开发创新的低碳奖励计划，以提高社区物流网络的采用率。社区物流网络不同于传统的物流网络。这是一个物流概念，有可能改变人们的行为并减少路上的行程次数。福格行为模型表明，行为发生必须同时满足三个要素：动机、能力和提示。该项目将重点关注“动机”要素，以最大限度地利用物流网络的机会。它将侧重于加深对重视帮助当地社区和减少物流对环境影响的细分市场的了解。通过这一创新的低碳奖励计划，可以显着增加基于社区的物流网络对环境和社会的影响。它将帮助 Anteam 和英国走在可持续物流的最前沿，占领不断增长的全球市场。