The first global sustainability-focused and technology-enabled fashion marketplace capable of reducing the global fashion industry’s 3.4B tons of CO2 output.

第一个以可持续发展为重点、以技术为支撑的全球时尚市场，能够减少全球时尚行业 3.4 亿吨二氧化碳排放。

• 批准号: 10046107
• 金额: $ 6.37万
• 依托单位: OK.EK LIMITED
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10046107
• 关键词: first; global; sustainability; focused; technology

OK.EK will be the world's first curated sustainable and ethical fashion PWA platform that uses technology capable of reducing the global carbon footprint. Shoppers can browse and purchase products aligned with their values (OK.SHOP), play in a personalised virtual fitting room (OK.PLAY), interact with like-minded shoppers (OK.CLUB) and live stream shopping, auctions and on-demand sales events (OK.CONNECT).OK.EK uses a drop/bulk-shipping model and virtual fitting room to efficiently connect conscious shoppers to both local and global sustainable brands, as well as pre-loved fashion. OK.EK assists shoppers who are unable to easily find fashion products aligned with their values/expectations for high-quality and timeless products, avoiding fast fashion.OK.EK supports only verified, sustainable and ethical brands, boosting demand for those with fair supply chains. OK.EK displays fashion products for male, female, unisex and plus-size clothing for individual expression. The platform removes the industry's exclusivity for specific sizes/shapes/demographics.

好的。EK将成为世界上第一个策划可持续和道德的时尚PWA平台，该平台使用能够减少全球碳足迹的技术。购物者可以浏览和购买与他们的价值观一致的产品(好的。SHOP)，在个性化的虚拟试衣间(OK。PLAY)，与志同道合的购物者互动（OK.CLUB），以及直播购物、拍卖和按需销售活动（OK.CONNECT）。EK采用散装运输模式和虚拟试衣间，有效地将有意识的购物者与本地和全球可持续发展的品牌以及预先喜爱的时尚联系起来。好的。EK帮助那些无法轻松找到符合他们对高质量和永恒产品的价值观/期望的时尚产品的购物者，避免快速时尚。ok .EK只支持经过验证的，可持续的和道德的品牌，促进对公平供应链的需求。好的。EK展示了男性，女性，中性和大码服装的时尚产品，以满足个人表达。该平台消除了行业对特定尺寸/形状/人口统计数据的排他性。