ôdir's first playable iOS project

Ádir 的第一个可玩的 iOS 项目

• 批准号: 10047084
• 金额: $ 6.37万
• 依托单位: STUDIO NEFCE LIMITED
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10047084
• 关键词: dir; first; playable; iOS; project

Our project aims to address the mental health and productivity issues that arise from excessive screen time (driven by the attention economy and habits picked up during lockdowns). We conducted a comprehensive research project that surveyed over 180 young people to learn about their relationships with technology and confirmed our user assumptions.Entertainment products drive impulsive behaviours when they for temporary relief from unwanted internal emotions. A vicious cycle begins when users feel guilty about wasting time, so they return to the same time-sinking apps to forget about their problems. We're taking a design thinking approach and factoring in human nature/motivation when tackling these realities. Our thinking is quite different from the current market participants - with a bold proposition and business model.This project will build on the considerable research conducted over the last year and test mechanics and designs with our early adopters. We will create something that meets their needs and increase our chances of finding product-market fit. The project team will work towards building the iOS first playable. Beyond the project, we will improve the product by developing the rest of the experience, testing relevant marketing channels, and exploring other avenues for funding to put us on a path to public commercialisation. At Studio Nefce, we're building the game where you progress the most by not playing.

我们的项目旨在解决因过度使用屏幕时间而产生的心理健康和生产力问题（由注意力经济和封锁期间养成的习惯驱动）。我们进行了一项全面的研究项目，调查了180多名年轻人，以了解他们与技术的关系，并证实了我们的用户假设。娱乐产品在暂时缓解不必要的内部情绪时会引发冲动行为。当用户对浪费时间感到内疚时，一个恶性循环就开始了，所以他们回到同样的时间下沉应用程序来忘记他们的问题。我们正在采取设计思维方法，并在解决这些现实问题时考虑人性/动机。我们的想法与当前的市场参与者截然不同-具有大胆的主张和商业模式。该项目将建立在去年进行的大量研究的基础上，并与我们的早期采用者一起测试力学和设计。我们将创造出满足他们需求的产品，并增加我们找到适合市场的产品的机会。项目团队将致力于构建iOS第一个可玩的。除此之外，我们还将通过开发其他体验、测试相关营销渠道以及探索其他融资渠道来改进产品，从而使我们走上公共商业化的道路。在Nefce工作室，我们正在开发一款游戏，让你在不玩的情况下进步最大。