Stix: Wellbeing concepts for business growth

Stix：促进业务增长的福利理念

• 批准号: 10050809
• 金额: $ 7.01万
• 依托单位: STIX MINDFULNESS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10050809
• 关键词: Stix; Wellbeing; concepts; business; growth

Stix Mindfulness is a tech company producing interactive hardware that makes mindfulness fun for children. After speaking to customers, typically parents of children, it became clear that support for mental health is hard to access - typical NHS waiting times are 16 weeks+, private therapy is very expensive, and products/apps on the market are not designed for children's user needs, meaning engagement and continuity is relatively low.This project is about bringing further innovation to Stix as a company. We want our business to be more than a hardware business alone - we want to develop a platform with different levels of support for children and parents to ensure that children can reach their full potential, by making wellbeing fun, affordable and accessible for everyone impacted by mental health and wellbeing issues.We will follow a user centred design approach, following a process of research, ideation, development and commercialisation, we will develop ideas based off user insights, and test them to ensure they resonate and are tailored to our audience's needs.By completing this project and building a roadmap for future product development, we will be developing a new business strategy as we look to turn our business into a wellbeing brand, rather than being seen as a single solution hardware/software company. This will comprise a major step change in our growth ambitions into a viable innovative, ever-improving business.

Stix Mindfulness是一家科技公司，生产互动硬件，让孩子们觉得正念很有趣。在与客户（通常是孩子的父母）交谈后，很明显，对心理健康的支持很难获得——典型的NHS等待时间是16周以上，私人治疗非常昂贵，市场上的产品/应用程序不是为儿童用户需求而设计的，这意味着参与度和连续性相对较低。这个项目是为了给Stix公司带来更多的创新。我们希望我们的业务不仅仅是硬件业务——我们希望开发一个平台，为儿童和家长提供不同程度的支持，以确保儿童能够充分发挥潜力，让每个受心理健康和福祉问题影响的人都能享受到快乐、负担得起的健康。我们将遵循以用户为中心的设计方法，经过研究、构思、开发和商业化的过程，我们将根据用户的见解开发想法，并对它们进行测试，以确保它们产生共鸣，并根据用户的需求进行定制。通过完成这个项目并为未来的产品开发制定路线图，我们将制定一个新的商业战略，因为我们希望将我们的业务转变为一个健康品牌，而不是被视为一个单一的解决方案硬件/软件公司。这将使我们的发展目标朝着一个可行的、创新的、不断改进的业务方向迈出重要的一步。