Planet Friendly Paint with a purpose: Bridging big beauty and art for a creative circular economy

有目的的地球友好油漆：为创意循环经济架起大美与艺术的桥梁

• 批准号: 10051412
• 金额: $ 6.37万
• 依托单位: PLANET FRIENDLY PAINT LTD
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10051412
• 关键词: Planet; Friendly; Paint; purpose; Bridging

Planet Friendly Paint is giving artists the ability to spread an eco message louder than any words can reach through the power of art by upcycling waste makeup into unique, zero-waste watercolour paints. This innovative approach to waste reduction aims to help cosmetic retailers to achieve their sustainability goals and make practical efforts towards waste reduction. All whilst allowing everyday people to be involved in a larger, yet practical change by painting their next artistic masterpiece and encouraging the local community to donate expired and unwanted make-up to be upcycled in unique watercolour paint palettes. Planet Friendly Paint aims to tackle the over €180 million cosmetic waste problem in Europe using this creative circular economy initiative, by diversifying our supply chain and distributing these one-of-a-kind products across the UK. showing that small circular economy solutions like this one can make a big difference so that together, we can help save the planet, one brushstroke at a time!

Planet Friendly Paint通过将废旧化妆品升级为独特的零浪费水彩画，让艺术家们能够通过艺术的力量传播比任何语言都更响亮的生态信息。这种创新的减废方法旨在帮助化妆品零售商实现其可持续发展目标，并为减少废物做出切实的努力。同时，通过绘制他们的下一个艺术杰作，并鼓励当地社区捐赠过期和不需要的化妆品，以独特的水彩调色板进行升级，让普通人参与到更大，但实际的改变中来。Planet Friendly Paint旨在通过这一创造性的循环经济倡议，通过使我们的供应链多样化，并在英国各地分销这些独一无二的产品，解决欧洲超过1.8亿欧元的化妆品废物问题。展示像这样的小循环经济解决方案可以产生很大的影响，这样我们就可以一起帮助拯救地球，一次一笔一画！