Minimising ‘drop-out’ rates by creating A.I.-personalised 'entry routes' and 'exit routes' to leisure & community services for older adult exercise, health & wellbeing

Good Boost是一家快速发展的社会企业，提供开创性的健康和福祉技术和服务。现有的Delivery Insight强调，Good Boost在休闲场所和游泳池举行的治疗性锻炼和康复课程的参与者是难以研究的老年人群(行动不便、并存、不活跃)，其中70%由临床医生推荐。然而，我们的数据显示，由于多种因素，参与者在12周时的辍学率为44%。在这个项目的整个过程中，Good Boost将进一步共同设计和开发他们的TRL3技术，以支持TRL8，最大限度地为老年人提供‘参与路线’和‘退出路线’，以维持休闲和社区场所的身体活动和更广泛的健康与福利服务。该项目预计，到2030年，项目后ROI将达到25倍。**未得到满足的需求**肌肉骨骼疾病(MSKD)，如关节炎、背部疼痛和跌倒骨折，占英国不良健康负担的22%以上，每年花费经济和NHS 1000亿GB以上。MSKD对老年人、低收入和BAME公民的影响不成比例，造成了严重的健康不平等。MSKD患病率正在上升，等待时间增加，在处理COVID后的积压问题上面临着重大挑战(CSP，2020)。Good Boost的NHS认证技术和服务使临床医生对我们社区提供的老年人治疗锻炼和康复的转介率很高，但我们的参与者退学率限制了我们的长期影响。**解决方案**来自老年人和休闲服务提供者的反馈强调了减少辍学率和增加新的休闲参与者参与度的机会。Good Boost拥有进一步开发我们的TRL3技术的知识、技能和专业知识，使参与者从池到地的练习中签名。改进后的SaaS解决方案将为老年人创建个性化的人工智能建议，以适合他们的休闲场所的其他活动/服务(例如瑜伽/游泳课/咖啡早晨等)，考虑到他们的偏好/能力/机动性/进步和良好的Boost Aqua/Land/虚拟会话。该建议将是通过API连接在休闲场所提供的实时/现场活动/课程，可以立即预订课程/活动。这项技术将与变化理论一起进一步开发，以最大限度地减少老年人的障碍，并最大限度地发挥促进更大参与度/更低降幅的功能。**市场机会**该解决方案将受到寻求增加他们的老年客户和会员以及终身客户价值的休闲运营商的高度重视。这项技术有940万GB/GB 1.95亿英国/全球商机。

Good Boost is a rapidly growing social enterprise delivering pioneering health & wellbeing technology and services. Existing delivery insight has highlighted that Good Boost's therapeutic exercise and rehabilitation sessions in leisure venues and swimming pools are attended by a difficult to research older adult population (poor mobility, co-morbidities, inactive), with \>70% referred by clinicians. However, our data highlights a participant drop-out rate of 44% at 12-weeks, due to multiple factors. Resulting in these newly activated older adults undoing the benefits gained in Good Boost sessions and de-conditioning.Over the duration of this project, Good Boost will further co-design and develop their TRL3 technology to TRL8, to maximise the 'engagement routes' and 'exit routes' for older adults to sustain physical activity and wider health & wellbeing services in leisure and community venues. The project projects a post-project ROI of 25x by 2030\.**Unmet Need**Musculoskeletal disorders (MSKDs), such as arthritis, back pain and falls fractures represent over 22% of the ill-health burden in the UK, costing the economy and NHS £100bn+ per year. MSKDs disproportionately impact older adults, low income and BAME citizens, creating deep health inequalities. MSKD prevalence is rising, waiting times increasing, and significant challenges are ahead to address backlogs post-COVID (CSP, 2020). Good Boost's NHS certified technology and services are resulting in high referral rates from clinicians into our community-delivered therapeutic exercise and rehabilitation for older adults, however our participant drop-out rate is limiting our long-term impact.**Solution**Feedback from older adults and leisure providers have highlighted the opportunities to reduce the drop-off rate and to increase the new leisure participant engagement. Good Boost has the knowledge, skills and expertise that further develop our TRL3 technology that sign-posts participant from pool-to-land exercise. The improved SaaS solution will create personalised A.I. recommendations for older adults to other activities/services in leisure venues that are suitable for them (e.g. Yoga/Swimming lessons/Coffee Mornings etc) given their preferences/ability/mobility/progress with Good Boost aqua/land/virtual sessions.The recommendation will be real-time/'live' activities/classes available at the leisure venues through an API connection, enabling immediate booking of classes/activities. This technology will be further developed alongside the Theory of Change to minimise the barriers for older adult and maximise the features that promote greater engagement/lower drop-off.**Market Opportunity**The solution will be highly valued by leisure operators seeking to increase their older adult customers and members and lifetime customer value. There is a £9.4m/£195m UK/Global opportunity for this technology.