MediaCity Immersive Technologies Innovation Hub

该项目将在MediaCity建立一个以人为本的沉浸式技术创新中心，加强通用汽车的数字与创意经济，支持通用汽车的前沿领域，并抓住未来的机遇。通过索尔福德创新三角伙伴关系对人才的持续投资，索尔福德市议会、HOST、索尔福德大学、Peel L&P、Landsec、dock10和其他私营部门合作伙伴正在合作，为沉浸式技术（人工智能、数据和高级计算系列技术的一部分）创建一个多机构创新生态系统。其专注于沉浸式技术的研发和创新及其在娱乐，游戏，电子竞技，艺术和文化，零售，教育，健康，建筑环境，工业过程和制造业中的更广泛应用，将支持企业在无与伦比的环境中为新兴的虚拟世界设计，开发和测试新的解决方案，以推动生产力和经济增长，并以对社会公益的承诺为基础。该计划将以MediaCity过去十年作为国家数字和创意产业中心的成功为基础。其主要目标是：*振兴和提升在疫情期间遭受损失的创新生态系统，并重新激活MediaCity在索尔福德创新三角和大曼彻斯特更广泛的创新生态系统中的作用。*鼓励商界加强社区意识、共同创造和合作。*利用MediaCity作为生活实验室的资产，通过研发计划、创新实验室和社区活动提供更多的研究、开发和创新活动，这些活动将专注于生活行业的需求和机会。*利用最优秀的商业和学术人才，解决技术障碍，抓住市场机遇，对研发产出、生产力、技能和就业产生切实影响。成果该计划旨在：*增强MediaCity以研究为主导的创新生态系统和投资组合的能力，在现有资产的基础上，将尖端技术与产业（“应用创新”）联系起来，加强和发展现有的创新企业、大学和企业家集群，利用创始合作伙伴的投资，并吸引私人研发和创新支出；*建立一个面向公众的环境，通过推广计划和有针对性的研究项目，积极影响通用汽车各部分社区的生活和生产力，提供社会价值，解决索尔福德、通用汽车和整个英国的健康和就业不平等问题。

OVERVIEWThis project establishes a people-centred immersive technologies innovation hub in MediaCity, strengthening GM's Digital & Creative economy, supporting GM's frontier sectors, and seizing opportunities in the metaverse. Underpinned by continuous investment in people via the Salford Innovation Triangle partnership, Salford City Council, HOST, University of Salford, Peel L&P, Landsec, dock10, and other private sector partners are working in partnership to create a multi-agency innovation ecosystem for immersive technologies (part of the AI, Data and Advanced Computing family of technologies).Its focus on R&D and innovation around immersive technologies and their wider applications within entertainment, gaming, esports, arts and culture, retail, education, health, built environment, industrial processes and manufacturing will support businesses to design, develop and test - in an unparalleled environment - new solutions for the emerging metaverse, to drive productivity and economic growth, underpinned by a commitment to social good.THE PROGRAMMEThe programme will build on MediaCity's successes of the last decade as a national centre for digital and creative industries. Its principal objectives are to:\*Rejuvenate and level-up the innovation ecosystem that has suffered during the pandemic, and reenergise MediaCity's role within the Salford Innovation Triangle, and Greater Manchester's wider innovation ecosystem.\*Encourage a stronger sense of community, co-creation and collaboration amongst the business community.\*Exploit MediaCity's assets as a living lab to deliver additional research, development and innovation activity through programmes of R&D, innovation labs and community events which will be focused on live industry requirements and opportunities.\*Deliver tangible impact on R&D outputs, productivity, skills and jobs by using the best collection of business and academic minds to address the technology barriers and seize market opportunities.OUTCOMESThe programme aims to:\*Enhance the capacity of MediaCity's research-led innovation ecosystem and portfolio, building on its existing assets to connect cutting-edge technologies with industry -- "applied innovation" -- enhancing and growing the existing cluster of innovative businesses, universities and entrepreneurs, leveraging investment from the founding partners, and attracting private R&D and innovation spend, exceeding Innovation Accelerator contributions,\*Establish a public facing environment, which positively impacts the lives and productivity of communities in all parts of GM, through a programme of outreach and targeted research projects, delivering social value and addressing health and employment inequalities in Salford, GM, and across the UK.