Building an inclusive female-focussed finance app to help all women be financially well, with a focus on community.

Financielle将其屡获殊荣的女性金融应用程序提升到一个新的水平--通过推出一项社区战略，将其社区聚集到该平台上。这个始于2018年的Instagram社区已经在社交和私人平台上成功增长，包括在金融Tik Tok账户上拥有最大的粉丝之一，1000多个私人社区和Financielle Whatsapp群中的数百名女性，所有这些都相互支持，以夺回对自己资金的控制权。Financielle为用户提供了教育和鼓舞人心的内容，包括一本循序渐进的理财指南Financielle Playbook。用户受益于支持性工具，如预算规划器、净资产追踪器、目标和债务追踪器以及生活管理工具。当用户在Financielle攻略的各个阶段工作时，社区相互支持。通过将社区引入Financielle应用程序平台，用户可以一站式了解、谈论和管理他们的资金。Financielle是一款社区优先的应用程序，它赞扬了用户的不同背景和体验，并认识到理财并不是一刀切的方法。通过创建社区应用于他们自己的财务状况的逐步计划，用户可以建立自己的财务健康战略，并利用适合他们需求的内容和支持。我们认识到打造一种包容性产品的重要性，这种产品可以帮助任何地方的女性，无论她们的年龄、生活阶段或文化背景如何。我们希望帮助教育和促进女性的财务健康之旅，在她们的一生中，财务对话一直被隔离；无论是养育还是由于家庭中的传统和文化角色。女性在个人财务的各个领域都落后于女性，比如性别薪酬差距、母亲惩罚和性别投资差距。目前，仅在英国，性别投资差距就高达1.65万亿英镑。到目前为止，我们开发这款产品的经验告诉我们，通过消除不堪重负的局面，支持女性在安全的空间增加知识和财务信心，她们更有可能控制自己的财务状况。

Financielle is taking its award-winning female finance app to the next level - by launching a community strategy that brings together its community onto the platform. What started as an Instagram community back in 2018 has successfully grown across social and private platforms, including having one of the largest followings on a finance Tik Tok account, a 1000+ private community and hundreds of women in Financielle Whatsapp groups, all supporting each other to take back control of their money. Financielle provides its users with educational and inspirational content, including The Financielle Playbook, a step by step guide to managing money. Users benefit from supportive tools such as a budget planner, a net worth tracker, goal and debt trackers and a life admin tool. The community supports each other as users work through the stages of The Financielle Playbook. By bringing the community onto the Financielle app platform, users have a one-stop shop for learning about, talking about and managing their money. Financielle is a community-first app, celebrating the diverse backgrounds and experience of its users and recognising that managing money isn't a one-size-fits-all approach. By creating a step by step plan that the community applies to their own financial situation, users can build their own financial wellness strategy and tap into the content and support that suits their needs. We recognise the importance of building an inclusive product that helps women everywhere no matter their age, life stage or cultural background. We want to help educate and facilitate women on their financial wellness journey where financial conversations have been ring fenced throughout their lives; whether that be upbringing or due to traditional and cultural roles within the home. Women are behind in every area of personal finance navigating the Gender Pay Gap, The Motherhood Penalty and the Gender Investment gap which currently stands at £1.65 trillion in the UK alone. Our experience in building the product so far has shown us that by removing the overwhelm and supporting women to increase their knowledge and financial confidence in a safe space, they are more likely to take control of their finances.