Building an inclusive female-focussed finance app to help all women be financially well, with a focus on community.

Financielle正在将其屡获殊荣的女性理财应用程序提升到一个新的水平——通过推出一项社区战略，将其社区聚集到平台上。从2018年的Instagram社区开始，它已经成功地在社交和私人平台上发展起来，包括在金融Tik Tok账户上拥有最大的关注者之一，1000多个私人社区以及金融Whatsapp群中的数百名女性，所有人都相互支持，以收回对自己资金的控制权。Financielle为它的用户提供教育和鼓舞人心的内容，包括Financielle Playbook，一个循序渐进的理财指南。用户可以从一些辅助工具中获益，比如预算计划器、净值跟踪器、目标和债务跟踪器以及生活管理工具。当用户完成The Financielle Playbook的各个阶段时，社区相互支持。通过将社区引入Financielle应用平台，用户可以一站式地了解、讨论和管理他们的资金。Financielle是一款社区优先的应用程序，它欢迎用户的不同背景和经验，并认识到管理资金不是一种放之四海而皆准的方法。通过创建一个循序渐进的计划，社区将其应用于自己的财务状况，用户可以建立自己的财务健康策略，并利用适合自己需求的内容和支持。我们认识到打造一款包容性产品的重要性，无论年龄、生活阶段或文化背景如何，它都能帮助世界各地的女性。我们希望帮助教育和促进女性的财务健康之旅，因为在她们的一生中，财务对话一直被围起来；不管是后天的教育还是家庭中的传统和文化角色。女性在个人理财的各个领域都落后于性别收入差距、母亲惩罚和性别投资差距，目前仅在英国就高达1.65万亿英镑。到目前为止，我们构建产品的经验告诉我们，通过消除压力，支持女性在安全的环境中增加她们的知识和财务信心，她们更有可能控制自己的财务状况。

Financielle is taking its award-winning female finance app to the next level - by launching a community strategy that brings together its community onto the platform. What started as an Instagram community back in 2018 has successfully grown across social and private platforms, including having one of the largest followings on a finance Tik Tok account, a 1000+ private community and hundreds of women in Financielle Whatsapp groups, all supporting each other to take back control of their money. Financielle provides its users with educational and inspirational content, including The Financielle Playbook, a step by step guide to managing money. Users benefit from supportive tools such as a budget planner, a net worth tracker, goal and debt trackers and a life admin tool. The community supports each other as users work through the stages of The Financielle Playbook. By bringing the community onto the Financielle app platform, users have a one-stop shop for learning about, talking about and managing their money. Financielle is a community-first app, celebrating the diverse backgrounds and experience of its users and recognising that managing money isn't a one-size-fits-all approach. By creating a step by step plan that the community applies to their own financial situation, users can build their own financial wellness strategy and tap into the content and support that suits their needs. We recognise the importance of building an inclusive product that helps women everywhere no matter their age, life stage or cultural background. We want to help educate and facilitate women on their financial wellness journey where financial conversations have been ring fenced throughout their lives; whether that be upbringing or due to traditional and cultural roles within the home. Women are behind in every area of personal finance navigating the Gender Pay Gap, The Motherhood Penalty and the Gender Investment gap which currently stands at £1.65 trillion in the UK alone. Our experience in building the product so far has shown us that by removing the overwhelm and supporting women to increase their knowledge and financial confidence in a safe space, they are more likely to take control of their finances.