Building an inclusive female-focussed finance app to help all women be financially well, with a focus on community.

Financielle正在将其屡获殊荣的女性金融应用程序提升到一个新的水平-通过推出一项社区战略，将其社区聚集到平台上。早在2018年，作为一个Instagram社区开始的Instagram已经成功地在社交和私人平台上发展，包括在一个金融Tik Tok账户上拥有最大的追随者之一，一个1000多人的私人社区和数百名女性在Financielle Whatsapp群组中，所有人都相互支持，以夺回对自己资金的控制权。Financielle为用户提供教育和鼓舞人心的内容，包括The Financielle Playbook，一步一步的理财指南。用户受益于支持工具，如预算规划，净资产跟踪，目标和债务跟踪和生活管理工具。在用户完成《金融剧本》的各个阶段时，社区相互支持。通过将社区引入Financielle应用程序平台，用户可以一站式了解，谈论和管理他们的资金。Financielle是一个社区优先的应用程序，庆祝其用户的不同背景和经验，并认识到管理资金不是一个一刀切的方法。通过创建社区适用于自己财务状况的分步计划，用户可以建立自己的财务健康策略，并利用适合他们需求的内容和支持。我们认识到建立一个包容性的产品的重要性，帮助世界各地的妇女，无论她们的年龄，生活阶段或文化背景。我们希望帮助教育和促进妇女的财务健康之旅，在那里，财务对话在她们的一生中都受到了限制;无论是抚养还是由于家庭中的传统和文化角色。女性在个人财务的各个领域都落后于性别薪酬差距，母亲惩罚和性别投资差距，目前仅在英国就有1.65万亿英镑。到目前为止，我们在构建产品方面的经验表明，通过消除压倒性的压力，支持女性在安全的空间中增加知识和财务信心，她们更有可能控制自己的财务。

Financielle is taking its award-winning female finance app to the next level - by launching a community strategy that brings together its community onto the platform. What started as an Instagram community back in 2018 has successfully grown across social and private platforms, including having one of the largest followings on a finance Tik Tok account, a 1000+ private community and hundreds of women in Financielle Whatsapp groups, all supporting each other to take back control of their money. Financielle provides its users with educational and inspirational content, including The Financielle Playbook, a step by step guide to managing money. Users benefit from supportive tools such as a budget planner, a net worth tracker, goal and debt trackers and a life admin tool. The community supports each other as users work through the stages of The Financielle Playbook. By bringing the community onto the Financielle app platform, users have a one-stop shop for learning about, talking about and managing their money. Financielle is a community-first app, celebrating the diverse backgrounds and experience of its users and recognising that managing money isn't a one-size-fits-all approach. By creating a step by step plan that the community applies to their own financial situation, users can build their own financial wellness strategy and tap into the content and support that suits their needs. We recognise the importance of building an inclusive product that helps women everywhere no matter their age, life stage or cultural background. We want to help educate and facilitate women on their financial wellness journey where financial conversations have been ring fenced throughout their lives; whether that be upbringing or due to traditional and cultural roles within the home. Women are behind in every area of personal finance navigating the Gender Pay Gap, The Motherhood Penalty and the Gender Investment gap which currently stands at £1.65 trillion in the UK alone. Our experience in building the product so far has shown us that by removing the overwhelm and supporting women to increase their knowledge and financial confidence in a safe space, they are more likely to take control of their finances.