Communicating about Nicotine and Differential Risks of Tobacco Products

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ABSTRACT This Diversity Research Supplement will build on the parent grant “Communicating about Nicotine and Differential Risks of Tobacco Products” (R01CA239308 01A1) by expanding its focus to include cigars, little cigars, and cigarillos (cigar products). It will provide funding, training, and professional development for Charity Ntansah, a Doctoral Student at the University of South Carolina. The Diversity Supplement will pursue the following specific aims: (1) Develop preliminary messages about reduced nicotine in cigars through focus groups with key cigar consumer subpopulations (African American males, African American females; non- Latinx White males, non-Latinx White females); and (2) Quantify the relative importance of different types of information in communications about reduced nicotine in cigars using a discrete choice experiment (DCE), including assessment of differential responses by race, sex, educational attainment and health literacy. The proposed project will provide Ntansah with the tools she needs to become an independent researcher. More importantly, results from this project can enhance FDA’s regulatory actions around product review and product standards for cigar products and FDA’s and other agencies’ communication efforts that address the potential health equity effects of different communication strategies across racial or ethnic minority groups.