POP.XR Mixed Reality pop up high street experience

POP.XR 混合现实快闪高街体验

• 批准号: 10065395
• 金额: $ 3.82万
• 依托单位: XLWERKS LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10065395
• 关键词: POP.XR; Mixed; Reality; pop; up

Our high-streets are dying.Online and out of town shopping habits, combined with the pandemic, are creating a landscape of boarded up shop fronts in our towns and cities. We must address this immediately to fight the downward spiral of urban blight.New ways of thinking are needed to address this by repurposing these empty spaces quickly into exciting, low carbon, accessible retail experiences.Architect and founder of Urban XR James Lee Burgess has developed the POP.XR concept to do just this.POP.XR fuses contemporary sustainable architectural design with cutting edge mixed reality technology to provide a new way of bringing empty spaces on our high-streets back to life.The concept consists of three elements, a pop-up physical space combined with mixed-reality content, and an online platform . POP.XR is installed in empty high street shop units, bringing them back to life over-night. This approach brings together real estate owners and creators/sellers enabling them to design, curate and deploy a POP.XR experience in any vacant indoor space.The pop-up physical space is a flexible stand-alone, flat-pack fit-out that can be designed and constructed to occupy any empty shop unit. It has its own power source, lighting and screens for advertising.All content or stock for the physical fit-out is digital and overlaid onto the space using mixed-reality headsets (and tablets if needed). By having purely digital content in the store, it is possible to deliver completely new experiences for shoppers that include large-scale video content, animations, exploded 3d views, user interactions and a very wide choice of products. This allows content creators and retailers to tell immersive and engaging stories about their products never seen before on the high-street.The no stock approach also drastically cuts out any delivery logistics for the content, reducing road usage and carbon footprint.Sitting behind the pop-up high street experience is the POP.XR software platform that empowers real estate owners/retailers/creators to design their own modular shop fit out and advertise it to businesses, creators and designers who would like to rent space within the store. Creators can then curate their shop experience digitally based on the real estate owners 3d designs which can be interacted with reviewed via the platform. They can then agree a deployment date and time and rental fee.By fusing cutting mixed-reality tech and architectural design POP.XR is a vital tool in the fight against the death of the high-street.

我们的商业街正在消亡，网上和外地购物的习惯，加上疫情，正在我们的城镇和城市创造一个商店门面被木板封起来的景象。我们必须立即解决这个问题，以对抗城市枯萎病的螺旋式下降。我们需要新的思维方式来解决这个问题，将这些空置的空间迅速重新利用为令人兴奋的低碳空间，无障碍的零售体验。Urban XR的建筑师兼创始人James Lee Burgess开发了POP.XR概念来做到这一点。POP.XR将当代可持续建筑设计与尖端的混合现实技术相融合，为人们提供了一种新的购物方式。让我们的商业街上的空地恢复生机。这个概念由三个元素组成，一个与混合现实内容相结合的弹出式物理空间，以及一个在线平台。POP.XR安装在空无一人的商业街商店单元中，使它们在一夜之间恢复生机。这种方法将真实的房地产所有者和创作者/销售者聚集在一起，使他们能够在任何空置的室内空间设计、策划和部署POP.XR体验。弹出式物理空间是一个灵活的独立平面包装装修，可以设计和建造，以占用任何空置的商店单元。它有自己的电源、照明和广告屏幕。所有用于实体装修的内容或库存都是数字化的，并使用混合现实耳机（如果需要，还可以使用平板电脑）覆盖在空间上。通过在商店中提供纯数字内容，可以为购物者提供全新的体验，包括大规模视频内容，动画，爆炸式3d视图，用户交互和非常广泛的产品选择。这使得内容创作者和零售商能够讲述他们在商业街上从未见过的产品的身临其境的引人入胜的故事。无库存的方法也大大减少了内容的任何交付物流，减少道路使用量和碳足迹。在弹出式商业街体验的背后是POP.XR软件平台，它使真实的房地产业主/零售商/创建者设计自己的模块化商店，并将其宣传给想要在商店内租用空间的企业，创建者和设计师。然后，创作者可以根据真实的业主的3d设计数字化地策划他们的商店体验，这些设计可以通过平台进行交互。然后，他们可以商定部署日期和时间以及租赁费用。通过融合切割混合现实技术和建筑设计，POP.XR是对抗商业街死亡的重要工具。