XplorTOWN: award winning GPS technology application to promote sustainable economic growth in high streets

XplorTOWN：屡获殊荣的 GPS 技术应用，促进商业街可持续经济增长

• 批准号: 10068453
• 金额: $ 3.82万
• 依托单位: DATA DUOPOLY LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10068453
• 关键词: XplorTOWN; award; winning; GPS; technology

Data Duopoly is on a mission to creatively revolutionise the visitor experience in towns and cities, to celebrate independent shops, creative events and cultural hubs on the high street. We solve the issue of visitors and residents not knowing about things happening in their town, and help them arrive there via sustainable transport optionsThe high streets have been severely affected by Covid-19, accelerating the decline in visitor numbers, which currently stands at over 10%, accounting for over 240,000 job losses on the high street. Being based in Cornwall, we understand the impact that tourism and any downturn can have on an area, and we aim to provide a long-term solution to drive economic and social benefits to an area.This project will allow us to innovate and provide a truly seamless experience for visitors, residents and users of the high street, by plugging-in our exploration app into existing transport providers app, to encourage people to use public transport to explore.In this project 'XplorTOWN', a world-first footfall monitoring mobile app which uses behavioural economic nudges to help actively manage footfall, will allow us to build out our API which can connect with public transport options to highlight sustainable transport choices. We will develop our mobile app plug-in which can then be scaled across towns, cities, railway station hubs, shopping centres and more.XplorTOWN gathers location data insights, using this to increase economic activity in a place by encouraging exploration and community engagement. We will highlight events happening and showcase unique experiences at independent shops helping the creativity of small business thrive. Visitors benefit from a gamified and tailored experience. Businesses benefit from increased revenue driven by relevant footfall. Towns and councils will benefit from valuable data analytics to help operational and strategic planning, especially where to invest to transport options around town.

Data Duopoly的使命是创造性地彻底改变城镇和城市的游客体验，庆祝商业街上的独立商店，创意活动和文化中心。我们解决了游客和居民不了解所在城镇发生的事情的问题，并帮助他们通过可持续交通选择到达那里大街受到Covid-19的严重影响，加速了游客数量的下降，目前超过10%，导致大街上超过240，000人失业。作为康沃尔郡的一员，我们了解旅游业和任何经济衰退对一个地区的影响，我们的目标是提供一个长期的解决方案，以推动该地区的经济和社会效益。这个项目将使我们能够创新，并通过将我们的探索应用程序插入现有的交通提供商应用程序，为游客，居民和高街用户提供真正无缝的体验，在这个项目中，“XplorTOWN”是世界上第一个使用行为经济推动来帮助积极管理客流量的移动的客流量监测应用程序，它将使我们能够建立我们的API，可以与公共交通选项相连接，以突出可持续的交通选择。我们将开发我们的移动的应用程序插件，然后可以扩展到城镇，城市，火车站枢纽，购物中心等。XplorTOWN收集位置数据洞察，通过鼓励探索和社区参与来增加一个地方的经济活动。我们将突出事件发生，并展示在独立商店的独特体验，帮助小企业的创造力蓬勃发展。游客将受益于游戏化和量身定制的体验。企业受益于相关客流量带来的收入增加。城镇和议会将受益于有价值的数据分析，以帮助运营和战略规划，特别是在哪里投资，以提供城镇周围的交通选择。