Sounds from the North

来自北方的声音

• 批准号: 10069393
• 金额: $ 3.82万
• 依托单位: AUGMENTED READING TECHNOLOGIES (ART) LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10069393
• 关键词: Sounds; North

Bibliophiles would love to buy digital audiobooks from their local independent or high street bookshop. Independent bookshops in turn would be delighted to meet this demand given the rapid growth in the audiobook market.Independent bookshops used to sell audiobooks on tapes and CDs, but audiobooks are now increasingly sold as digital MP3 downloads or streamed. The dominant online audiobooks platforms as operated by Audible, Amazon, and Spotify are proprietary walled gardens. Thus, there is currently no platform that allows bookshops in the UK to sell audiobooks in non-physical format.The project 'Sounds from the North' by Augmented Reading Technologies (ART) Ltd in Newcastle creates an original and innovative approach for independent bookshops to sell audiobooks to their customers.Participating bookshops can sell hardbacks at the recommended retail price (RRP). The purchase price for the hardback -- typically between £20 and £40 - will include free access to the corresponding audiobook for twelve months. In selected cases these "indie exclusives" may also include custom end papers and sprayed edges exclusive to indie bookshops.The bundle of hardback + audiobook is dynamically created by Augmented Reading Technologies (ART) Ltd at check-out. The proposition is loosely modelled on how vinyl records, a premium product for music lovers and aficionados, are sold bundled with MP3 downloads at a premium price.What makes the project innovative is not only the cloud platform for audiobooks to be streamed and accessed entirely in the browser on any connected device through a one-click approach, but the point-of sale platform that allows for the audiobook bundle to be created dynamically and in real-time. This approach avoids the production and supply-chain hurdles for creating such a bundle by existing means because print production and distribution is so different from audiobook production and distribution.The service will help broaden consumer access to audiobooks and is an alternative means for publishers to create "indie exclusives" that support a vibrant and diverse retail market place for books.

爱书的人喜欢从当地的独立书店或商业街书店购买数字有声读物。考虑到有声读物市场的快速增长，独立书店也很乐意满足这一需求。独立书店过去销售磁带和CD上的有声读物，但现在越来越多的有声读物以数字MP3下载或流媒体形式销售。由Audible，Amazon和Spotify运营的主要在线有声读物平台是专有的围墙花园。因此，目前还没有一个平台允许英国的书店以非实体形式销售有声读物。纽卡斯尔的增强阅读技术（ART）有限公司的项目“北方的声音”为独立书店向客户销售有声读物创造了一种原创和创新的方法。参与的书店可以以建议零售价（RRP）销售精装书。精装本的购买价格--通常在20英镑到40英镑之间--将包括12个月内免费获得相应的有声读物。在某些情况下，这些“独立独家”还可能包括独立书店独有的定制底纸和喷涂边缘。精装书+有声读物的捆绑由增强阅读技术（ART）有限公司在退房时动态创建。这个提议大致上是以黑胶唱片为模型的，黑胶唱片是一种面向音乐爱好者和发烧友的优质产品，它以高价与MP3下载捆绑销售。该项目的创新之处不仅在于云平台，让有声读物可以在任何连接的设备上通过一键方式完全在浏览器中流式传输和访问，而是销售点平台，其允许动态地和实时地创建有声书捆绑包。这种方法避免了通过现有手段创建这种捆绑的生产和供应链障碍，因为印刷生产和发行与有声读物生产和发行是如此不同。该服务将有助于扩大消费者对有声读物的访问，并为出版商创建“独立独家”提供了一种替代手段，以支持充满活力和多样化的图书零售市场。