Digital Transformation for UK Theatres

英国戏剧界正经历一个非常紧急的时刻。新冠肺炎和生活成本危机使传统的剧院观众数量大幅减少，使全国各地的剧院面临财务风险，并与社区脱节。然而，英国戏剧的质量却得到了全球的认可。创意创新和艺术风险是我们工作的核心，所以我们必须找到新的方式来建立新的、更年轻的、更多样化的观众；我们需要建立一个社区，对剧院所能制作的最激动人心、最尖端的作品有长期的承诺和兴趣。玫瑰剧院企业与观众和品牌发展咨询公司AmpTheatre合作，帮助我们了解和调动观众数据。我们希望将推动其他经济领域增长的技术和工作方式应用到戏剧领域。我们的共同目标是：彻底改变我们与观众沟通和吸引观众的方式。“英国剧院数字化转型”项目将开发适合未来的数字通信策略、数据和见解，以及最佳实践，使艺术和商业领袖能够实现创意愿景并实现商业实力。我们的工具和资源将通过免费教育和收费服务相结合的方式提供。

The British theatre sector is experiencing a moment of great emergency. COVID and the cost of living crisis have decimated traditional theatre-going audiences, leaving venues across the country financially exposed and adrift from their communities. Yet, British theatre is globally recognised for its quality. Creative innovation and artistic risk lie at the heart of our work, so it is essential we find new ways of building new, younger, and more diverse audiences; we need to create communities with a long-term commitment to and appetite for the most exciting, cutting-edge work a theatre can produce.Rose Theatre Enterprises has partnered with AmpTheatre, an audience and brand development consultancy, to help us understand and mobilise our audience data. We want to apply technologies and ways of working that power growth in other parts of the economy to the theatre sector. Our shared goal: revolutionise how we communicate with and engage audiences.The _Digital Transformation for UK Theatres_ project will develop fit-for-the-future digital communications strategies, data and insights, and best practices that enable artistic and business leaders to deliver on creative visions and achieve commercial strength. Our tools and resources will be made available through a combination of free educational and fee-based services.