How social and trade networks influence adoption of sustainable practices

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Adoption of agricultural practices to reduce the impacts of land-based run-off on water quality is necessary to ensure that ecosystems that deliver substantial economic and social benefits, such as the Great Barrier Reef, are preserved. But up-take is currently limited by lack of behaviour change. Using novel network modelling and mixed methods, this interdisciplinary project will measure the importance of international trade and peer influence on the adoption of sustainable practices. Outcomes are expected to drive cost-effective stakeholder engagement solutions that will increase uptake of sustainable practices. At stake are natural ecosystems whose health is critical for delivering economic value, and social and ecological benefits.