Helping solve fashion’s sustainability crisis by reducing waste related to poor fit: innovation in made-to-measure data capture and manufacturing process [‘Fit Finder’ Trousers]

该项目涵盖了一个可扩展的数据采集和按需制造解决方案的裤子，它提供了妇女960不同的适合选择与？零售商提供的5种尺寸。我们正在解决的问题是：90%的女性很难找到合身的衣服，71%的退货是因为“合身”[麦肯锡]，估计其中50%从未被重新出售，而是被丢弃或销毁[Optoro]，造成了巨大的环境影响。时尚业已经变得依赖于消费者接受价格和合身之间的权衡。在一个极端，“快时尚”提供尽可能少的尺寸变化，但很容易以低价格获得。在另一个极端，定制裁缝服务将实现一个“完美”的适合，但需要8-10周的价格从1000英镑一条裤子。该项目开发了一个新的选择：客户匹配到最好的960大小/形状选项的价格点约70%低于定制裁缝等价物和一半的时间。专注于裤子-最频繁返回的产品类别-项目范围使我们能够开发我们正在申请专利的解决方案，并通过客户试用进行产品市场适合性的早期测试。

This project covers the development of a scalable data capture and on-demand manufacturing solution for trousers, which offers women 960 different fit options versus the ?5 sizes offered by retailers. The problem we are solving is: 9/10 women struggle to find clothes that fit well , 71% of returns are due to 'fit' \[McKinsey\] and an estimated 50% of these are never re-sold but discarded or destroyed \[Optoro\], creating a huge environmental impact.The fashion industry has become reliant on consumers accepting a trade-off between price and fit. At one extreme, 'fast fashion' offers as few size variants as possible but is readily available at low prices. At the other extreme, bespoke tailoring services will achieve a 'perfect' fit but taking 8-10 weeks with prices starting at £1000 for 1 pair of trousers.This project develops a new alternative: customers are matched to the best of 960 size/shape options at a pricepoint around 70% less than bespoke tailoring equivalents and in half the time. Focusing on trousers - the most frequently returned product category - the project scope enables us to develop our patent-pending solution and conduct an early test of product-market fit via a customer trial.