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Helping solve fashion’s sustainability crisis by reducing waste related to poor fit: innovation in made-to-measure data capture and manufacturing process [‘Fit Finder’ Trousers]

通过减少与不合身相关的浪费，帮助解决时尚业的可持续发展危机：定制数据采集和制造流程的创新 [“Fit Finder”- 裤子]

基本信息

批准号：
10070372
负责人：
金额：
$ 5.42万
依托单位：
GORMLEY AND GAMBLE LIMITED
依托单位国家：
英国
项目类别：
Collaborative R&D
财政年份：
2023
资助国家：
英国
起止时间：
2023 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=10070372
关键词：
Helping solve fashion sustainability crisis

项目摘要

This project covers the development of a scalable data capture and on-demand manufacturing solution for trousers, which offers women 960 different fit options versus the ?5 sizes offered by retailers. The problem we are solving is: 9/10 women struggle to find clothes that fit well , 71% of returns are due to 'fit' \[McKinsey\] and an estimated 50% of these are never re-sold but discarded or destroyed \[Optoro\], creating a huge environmental impact.The fashion industry has become reliant on consumers accepting a trade-off between price and fit. At one extreme, 'fast fashion' offers as few size variants as possible but is readily available at low prices. At the other extreme, bespoke tailoring services will achieve a 'perfect' fit but taking 8-10 weeks with prices starting at £1000 for 1 pair of trousers.This project develops a new alternative: customers are matched to the best of 960 size/shape options at a pricepoint around 70% less than bespoke tailoring equivalents and in half the time. Focusing on trousers - the most frequently returned product category - the project scope enables us to develop our patent-pending solution and conduct an early test of product-market fit via a customer trial.

该项目涵盖了可扩展的数据捕获和按需制造解决方案的开发，该解决方案为女性提供960种不同的合身选择。零售商提供的5种尺寸。我们正在解决的问题是：9/10的女性很难找到合身的衣服，71% of returns are due to 'fit' \[McKinsey\] and an estimated 50% of these are never re-sold but discarded or destroyed \[Optoro\], creating a huge environmental impact.The fashion industry has become reliant on consumers accepting a trade-off between price and fit. At one extreme, 'fast fashion' offers as few size variants as possible but is readily available at low prices. At the other extreme, bespoke tailoring services will achieve a 'perfect' fit but taking 8-10 weeks with prices starting at £1000 for 1 pair of trousers.This project develops a new alternative: customers are matched to the best of 960 size/shape options at a pricepoint around 70% less than bespoke tailoring equivalents and in half the time. Focusing on trousers - the most frequently returned product category - the project scope enables us to develop our patent-pending solution and conduct an early test of product-market fit via a customer trial.