Kendacare: Disrupting the UK snack market with healthy, convenient and delicious personalised-nutrition

在英国，与饮食相关的疾病造成的负担越来越大，随着越来越多的人受到影响，导致严重的医疗成本通胀。糟糕的饮食是一个重要因素，目前占国民健康保险总支出的9%[1]。自2011年以来，英国总体预期寿命增长停滞不前，贫富差距拉大。英国50岁以下的年轻人正在经历越来越多的“可避免的死亡”[3]，而英国的肥胖率是世界上最高的之一[4]。这些挑战因不健康、高脂、高糖、高盐和高添加剂(HFSS)零食的主导地位而加剧。这些“方便零食”是英国每年110亿GB的产业，为时间紧缺、压力大、忙碌的英国成年人提供了一种容易找到、诱人和负担得起的选择，是主流人群不健康饮食的主要原因，导致严重的健康问题，包括肥胖、糖尿病、高胆固醇和心血管疾病。KNC将通过开发一种营养、美味、包容和负担得起的食品补充剂来颠覆方便零食市场，与当今英国提供的任何补充剂都不同。Kendacare是一种环境食品补充剂，可作为奶昔或日常膳食补充剂食用，它将是第一个采用个性化配方的食品补充剂系列，旨在解决英国25-50岁成年人的几个分层营养需求和健康挑战；从肥胖、糖尿病、高胆固醇和健康关节开始。Kendacare系列将有乳制品和植物性食品两种形式，并有多种美味口味，在英国成年人饮食中培养更健康的习惯，减少食物浪费。Kendacare是一个雄心勃勃的项目，将包括详细的市场研究和专家合作，开发分层、定制的食谱，主动解决当今影响英国成年人的最紧迫的健康问题。该项目将包括几个技术挑战，从采用新的天然成分(最低限度加工、稳定性控制和全部来自英国)，到纳入创新的制造步骤(牛奶分级)，到以美味、方便、包容、可获得和英国成年人负担得起的形式提供增强营养。Kendacare的开发将包括一个为期30个月的项目，涉及我们行业从未有过的研发、质量、生产和监管挑战，需要研究、分析和工艺创新，以实现雄心勃勃的口味、营养、货架稳定性、便利性和可持续性目标。成功开发并商业化一种新的、营养上乘和监管认可的食品补充剂，以解决英国的关键健康问题，将刺激对英国健康采取积极、预防性的方法，帮助解决与饮食相关的疾病、肠道微生物区系开发、糖分水平调节和心理健康的紧迫挑战，同时带来可观的国内收入、出口潜力、当地创造就业机会，对英国农业进行再投资，减轻国民健康保险制度和更广泛的UK-economy.\[1\]-NHS-England：-NHSPrevention-Programme-cutschances-of-Type-2-diabetes-for-thousands\[2\]Marshall-et-al.-Mortality-and-life-expectancy-trends-in-the-UK：-Stalling-progress.-The-Health-Foundation；的负担-2019\[3\]UK-Attitude-Towards-eating-Healthy-Market-report-2022-(Mintel)\[4\]-WHO-EUROPEAN-REGIONAL-OBESITY-REPORT-2022\[5\]-BCC-Research-Global-Snack-Food-Market-Size-Scope-And-Forecast-(2020)

There is a growing burden from diet-related disease within the UK, leading to severe healthcare cost inflation as increasing numbers become affected. Poor diet is a significant factor, today attributable to 9% of all NHS spend\[1\].Since 2011, the UK has experienced a halt in overall life-expectancy gains, with a widening gap between rich and poor\[2\]. Under-50s in the UK are experiencing increased 'avoidable deaths'\[3\], while the UK's obesity-rate is among the worlds' highest\[4\]. These challenges have been exacerbated by the dominance of unhealthy, high in fat, sugar, salt and additives (HFSS) snacks. These 'convenience-snacks', an £11-billion-per-year industry in the UK\[5\], offer an easy-to-find, tempting and affordable option for a time-poor, stressed, on-the-go UK adult-population, are a leading cause of unhealthy diets among the mainstream population, leading to severe health-issues including obesity, diabetes, high-cholesterol and cardiovascular-disease.KNC will disrupt the convenience-snack market by developing a nutritious, delicious, inclusive and affordable food-supplement unlike anything available in the UK today. 'Kendacare', an ambient food-supplement, consumable as a shake or everyday-meal supplement, will be the first food-supplement range with personalised-formulations designed to address several stratified nutritional needs and health-challenges of the aged 25-50 adults in the UK; beginning with obesity, diabetes, high-cholesterol and healthy-joints. The Kendacare range will come in both dairy and plant-based formats and in a variety of delicious flavours, empowering healthier-habits within UK adult diets and reducing food-waste.Kendacare is an ambitious project that will include detailed market-research and expert-collaboration to develop stratified, bespoke recipes that proactively-address the most pressing health-issues impacting UK-adults today. The project will comprise several technical challenges, from incorporating novel natural ingredients (minimally-processed, stability-controlled and all UK-sourced), to incorporating innovative manufacturing steps (milk-fractionation), to delivering enhanced-nutrition in a format that is tasty, convenient, inclusive, accessible and affordable for UK-adults. Development of Kendacare will comprise a 30-month project involving R&D, quality, production and regulatory challenges never-before-overcome in our industry, necessitating research, analysis and process-innovation to deliver the ambitious taste, nutritional, shelf-stability, convenience and sustainability targets.Successful development and commercialisation of a novel, nutritionally-superior and regulatory-accredited food-supplement known to address key UK health-issues, will stimulate a proactive, preventative approach to UK-health, helping address the urgent-challenges of diet-related-diseases, gut-microbiota development, sugar-level regulation and mental-health, while delivering significant domestic revenue, export potential, local job-creation, re-investment in UK agriculture and a reduced burden on the NHS and wider UK-economy.\[1\]-NHS-England:-NHSPrevention-Programme-cutschances-of-Type-2-diabetes-for-thousands\[2\]Marshall-et-al.-Mortality-and-life-expectancy-trends-in-the-UK:-Stalling-progress.-The-Health-Foundation;-2019\[3\]UK-Attitude-Towards-eating-Healthy-Market-report-2022-(Mintel)\[4\]-WHO-EUROPEAN-REGIONAL-OBESITY-REPORT-2022\[5\]-BCC-Research-Global-Snack-Food-Market-Size-Scope-And-Forecast-(2020)