Kendacare: Disrupting the UK snack market with healthy, convenient and delicious personalised-nutrition

Kendacare：以健康、方便、美味的个性化营养颠覆英国零食市场

• 批准号: 10074440
• 金额: $ 71.45万
• 依托单位: KENDAL NUTRICARE LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10074440
• 关键词: Kendacare; Disrupting; UK; snack; market

There is a growing burden from diet-related disease within the UK, leading to severe healthcare cost inflation as increasing numbers become affected. Poor diet is a significant factor, today attributable to 9% of all NHS spend\[1\].Since 2011, the UK has experienced a halt in overall life-expectancy gains, with a widening gap between rich and poor\[2\]. Under-50s in the UK are experiencing increased 'avoidable deaths'\[3\], while the UK's obesity-rate is among the worlds' highest\[4\]. These challenges have been exacerbated by the dominance of unhealthy, high in fat, sugar, salt and additives (HFSS) snacks. These 'convenience-snacks', an £11-billion-per-year industry in the UK\[5\], offer an easy-to-find, tempting and affordable option for a time-poor, stressed, on-the-go UK adult-population, are a leading cause of unhealthy diets among the mainstream population, leading to severe health-issues including obesity, diabetes, high-cholesterol and cardiovascular-disease.KNC will disrupt the convenience-snack market by developing a nutritious, delicious, inclusive and affordable food-supplement unlike anything available in the UK today. 'Kendacare', an ambient food-supplement, consumable as a shake or everyday-meal supplement, will be the first food-supplement range with personalised-formulations designed to address several stratified nutritional needs and health-challenges of the aged 25-50 adults in the UK; beginning with obesity, diabetes, high-cholesterol and healthy-joints. The Kendacare range will come in both dairy and plant-based formats and in a variety of delicious flavours, empowering healthier-habits within UK adult diets and reducing food-waste.Kendacare is an ambitious project that will include detailed market-research and expert-collaboration to develop stratified, bespoke recipes that proactively-address the most pressing health-issues impacting UK-adults today. The project will comprise several technical challenges, from incorporating novel natural ingredients (minimally-processed, stability-controlled and all UK-sourced), to incorporating innovative manufacturing steps (milk-fractionation), to delivering enhanced-nutrition in a format that is tasty, convenient, inclusive, accessible and affordable for UK-adults. Development of Kendacare will comprise a 30-month project involving R&D, quality, production and regulatory challenges never-before-overcome in our industry, necessitating research, analysis and process-innovation to deliver the ambitious taste, nutritional, shelf-stability, convenience and sustainability targets.Successful development and commercialisation of a novel, nutritionally-superior and regulatory-accredited food-supplement known to address key UK health-issues, will stimulate a proactive, preventative approach to UK-health, helping address the urgent-challenges of diet-related-diseases, gut-microbiota development, sugar-level regulation and mental-health, while delivering significant domestic revenue, export potential, local job-creation, re-investment in UK agriculture and a reduced burden on the NHS and wider UK-economy.\[1\]-NHS-England:-NHSPrevention-Programme-cutschances-of-Type-2-diabetes-for-thousands\[2\]Marshall-et-al.-Mortality-and-life-expectancy-trends-in-the-UK:-Stalling-progress.-The-Health-Foundation;-2019\[3\]UK-Attitude-Towards-eating-Healthy-Market-report-2022-(Mintel)\[4\]-WHO-EUROPEAN-REGIONAL-OBESITY-REPORT-2022\[5\]-BCC-Research-Global-Snack-Food-Market-Size-Scope-And-Forecast-(2020)

在英国，饮食相关疾病的负担越来越重，随着越来越多的人受到影响，导致严重的医疗保健成本上涨。不良的饮食习惯是一个重要的因素，今天占所有NHS支出的9%。自2011年以来，英国的总体预期寿命增长已经停止，贫富差距扩大。英国50岁以下的人正在经历越来越多的“可避免的死亡”，而英国的肥胖率是世界上最高的。这些挑战因不健康、高脂肪、高糖、高盐和高添加剂（HFSS）零食的主导地位而加剧。这些“减肥零食”在英国是一个每年110亿英镑的产业，为时间紧迫、压力大、忙碌的英国成年人提供了一个容易找到、诱人且负担得起的选择，是主流人群不健康饮食的主要原因，导致严重的健康问题，包括肥胖、糖尿病、高胆固醇和心血管疾病。KNC将通过开发一种营养丰富，美味，包容性和负担得起的食品补充剂来扰乱减肥零食市场，这与当今英国的任何产品都不同。“Kendacare”是一种环境食品补充剂，可作为奶昔或日常膳食补充剂食用，将是第一个具有个性化配方的食品补充剂系列，旨在解决英国25-50岁成年人的几个分层营养需求和健康挑战;从肥胖，糖尿病，高胆固醇和健康关节开始。Kendacare系列将以乳制品和植物为基础的形式以及各种美味的口味，在英国成人饮食中赋予健康的习惯并减少食物浪费。Kendacare是一个雄心勃勃的项目，将包括详细的市场研究和专家合作，以开发分层，定制的食谱，主动解决当今影响英国成年人的最紧迫的健康问题。该项目将包括几个技术挑战，从采用新型天然成分（最小加工，稳定性控制和所有英国来源），到采用创新的制造步骤（牛奶分馏），再到以美味，方便，包容，可获得和负担得起的形式为英国成年人提供增强营养。Kendacare的开发将包括一个为期30个月的项目，涉及我们行业从未克服的研发、质量、生产和监管挑战，需要研究、分析和工艺创新，以实现雄心勃勃的口味、营养、货架稳定性、便利性和可持续性目标。营养优越和监管认证的食品补充剂，已知解决关键的英国健康问题，将刺激积极的，预防性的方法，以英国健康，帮助解决紧迫的挑战，饮食相关的疾病，肠道微生物群的发展，糖水平的监管和心理健康，同时提供显着的国内收入，出口潜力，创造当地就业机会，对英国农业的再投资，并减轻NHS和更广泛的英国经济的负担。[1]-NHS-英格兰：-NHS预防计划-切割2型糖尿病-数千人\[2\]马歇尔等人-英国死亡率和预期寿命趋势：-进展停滞。-健康基金会;-2019年\月3日\]英国-对健康饮食的态度-市场-报告-2022年-（英敏特）\[4\]-世界卫生组织-欧洲-区域-肥胖-报告-2022年\[5\]-BCC-研究-全球-零食-食品-市场-规模-范围-和-预测-（2020年）