Taking a people-centered approach, to revitalising high street retail markets

从历史上看，零售市场一直是商业街的一个有吸引力的，可靠的特征，为当地经济提供重要的支持，促进商业和提供就业机会。然而，在过去的20年里，高街购物显着下降，这减少了客流量和收入。与此同时，许多市场缺乏强有力的领导和管理，导致零售商离开该行业。家族成员也选择不加入或接管企业，导致缺乏下一代零售商。高街专家与东米德兰兹郡的地方当局、市场运营商和贸易商合作了十多年，通过规划、建议、培训和支持成功地振兴了市场。他们将与设计专家南丁格尔设计研究公司合作，探索如何发展业务，并通过设计适合市场体系各个方面需求的支持和工具，为更广泛的市场提供他们的专业知识，包括地方当局，市场运营商，市场交易者和购物者。在这个项目中，他们将进行一个发现，找出是什么使一个成功的市场的因素，如布局和交易者的组合。他们还将采访贸易商、经营者和购物者，以了解他们需要什么才能使市场繁荣。High Street Experts和Nightingale将从这项研究中汲取见解，以了解哪些类型的工具可以支持不同的用户群体，然后在此基础上设计，测试和开发原型。然后，项目团队将共同规划产品开发和商业化的后续步骤，为地方政府和市场运营商提供规划和管理成功市场所需的工具，这将使商业街更加热闹，购物者们将尽情享受他们所在地区的产品。当地企业将有更多的机会发展和增长，更可持续的购物习惯将得到鼓励。其他企业将受益于更多的客流量，振兴高街，并吸引更多的选择，为当地购物。

Historically, retail markets have been an attractive, reliable feature of high streets, providing vital support to local economies, boosting business and providing jobs. However, the last twenty years have seen significant decline in high street shopping, which has reduced footfall and revenue. At the same time, many markets have lacked strong leadership and management, resulting in retailers leaving the industry. Family members are also choosing not to join or take over the businesses leading to a lack of next generation retailers.The High Street Experts have worked with local authorities, market operators and traders across the East Midlands for over ten years, successfully revitalising markets through planning, advice, training and support. They will partner with design experts Nightingale Design Research to explore how they can grow their business and provide the benefit of their expertise to a wider range of markets through the design of support and tools that fit the needs of all aspects of the market system - local authorities, market operators, market traders and shoppers.In this project they will carry out a discovery to find out what makes a successful market in terms of factors such as layout and mix of traders. They will also interview traders, operators and shoppers to understand what they need in order for markets to thrive. The High Street Experts and Nightingale will collaboratively draw out insights from this research to understand what types of tools might support the different user groups, then design, test and iterate a prototype based on this. The project team will then work together to plan next steps for the development and commercialisation of the product.Providing local authorities and market operators with the tools they need to plan and manage successful markets will result in more lively high streets filled with shoppers enjoying the products their region has to offer. Local businesses will have more opportunity to develop and grow and more sustainable shopping habits will be encouraged. Other businesses will benefit from more footfall, revitalising high streets and attracting a greater range of options for local shopping.