MAGIC - an integrated platform for mobile payments and real-time marketing based on Bluetooth Low Energy ubiquitous to Smartphones

客户体验被认为对全球零售业务的成功至关重要，排名最高的零售商的表现比那些提供较差体验的零售商好3.9倍。这种相关性和缺乏以数据为主导的技术来利用复杂的客户行为，导致估计每年损失500亿英镑的商业机会。由TEDIPAY有限公司（TP，包括WorldPay， GuestLogix和Goldsmiths，伦敦大学）领导的一个财团寻求试行MAGIC——第一种能够个性化预购机会的移动非接触式支付（MCP）技术，支持基于客户和销售点在进入商店时发起的数据主导互动的新型端到端零售框架。使用低成本的蓝牙低功耗通信，TEDIPAY旨在开发一个无处不在的硬件/软件平台，该平台将多来源的在线/离线数据联合起来并产生价值。整个12个月的项目成本为92.9万英镑，并要求拨款56.5万英镑。

Customer experience is identified to be critical to retail business success globally, with the highest ranking retailers performing 3.9x times better than those offering an inferior experience. This correlation and lack of data-led technologies to capitalise on complex customer behaviours leads to an estimated lost commercial opportunity of £50 billion annually. A consortium led by TEDIPAY Ltd (TP, incl. WorldPay, GuestLogix and Goldsmiths, University of London) seeks to pilot MAGIC - the first mobile contactless payment (MCP) technology capable of personalised in-context pre-purchase opportunities, underpinning a novel end-to-end retail framework based on a data-led interaction initiated between customer and point of sale on store entry. Using low-cost Bluetooth Low Energy communication, TEDIPAY aim to develop a ubiquitous hardware/software platform which unites and yields value from multi-source online/offline data. The overall 12-month project cost is £929k and a grant of £565k is requested.