Passenger Experience & Innovation Infrastructure to make the UK rail the best in the world

乘客体验

• 批准号: 103967
• 金额: $ 74.16万
• 依托单位: MILNE RESEARCH LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=103967
• 关键词: Passenger; Experience; Innovation; Infrastructure; make

The rail industry is growing fast but passenger experience within stations is often poor, particularly for the disadvantaged. But, without engaging passengers to innovate and develop solutions, the track record of success are low. The project, led by Milne Research with Costain, IBM and Institute for Manufacturing, aims to solve this problem by developing a digital & physical industry-wide innovation infrastructure for passenger engagement and innovation – Passenger Engagement and Innovation Infrastructure (PEII). Firstly, passengers need a physical interface so we will build Innovation Hubs at London Bridge and Euston stations enabling passengers to input their ideas and problems or trial and test real innovations in-the-making such as signage systems or seat designs. Often more imporant is process innovation such as making it better and easier to find your train, book or change a ticket - even letting someone know the toilets are not working! Secondly, for industry to be able to engage with passengers at the scale necessary, unlocking the power of IT is essential. Therefore, the innovation hubs will be kitted out with interactive touchscreens, VR booths and headsets etc. The entire digital innovation infrastructure will be accessible through the web, social media and integrated into a range of travel apps. In this digital world, passengers can continue to be engaged – also rewarded and recognised for their contributions. This is an industry first and we look forward to working with all passengers to help make UK rail the best in the world.

铁路行业发展迅速，但乘客在车站内的体验往往很差，尤其是对于弱势群体来说。但是，如果没有让乘客参与创新和开发解决方案，成功的记录就很低。该项目由Milne Research、Costain、IBM和制造研究所牵头，旨在通过开发一个数字和物理的全行业创新基础设施来解决这个问题，以促进乘客参与和创新--乘客参与和创新基础设施（PEII）。首先，乘客需要一个物理界面，因此我们将在伦敦桥和尤斯顿站建立创新中心，使乘客能够输入他们的想法和问题，或尝试和测试真实的创新，如标志系统或座椅设计。通常更重要的是流程创新，比如让你更容易找到你的火车，预订或改签车票-甚至让别人知道厕所坏了！其次，为了使行业能够以必要的规模与乘客互动，释放IT的力量至关重要。因此，创新中心将配备交互式触摸屏、VR展台和耳机等。整个数字创新基础设施将通过网络、社交媒体访问，并集成到一系列旅游应用程序中。在这个数字化的世界里，乘客可以继续参与，也可以因为他们的贡献而获得奖励和认可。这是一个行业的第一次，我们期待着与所有乘客合作，帮助使英国铁路成为世界上最好的。