Mapping behaviour in client design review meetings: implementing VR for enhanced decision-making

“客户设计审查会议具有商业和创造性，可以对项目方向和客户关系产生重大影响。如果有效部署，虚拟现实技术将为改善可视化、参与和互动提供巨大的机会。然而，简单地将计算机模型放入虚拟现实环境是不够的，并且在没有充分考虑它在会议中扮演的角色的情况下，确实有可能疏远或误导。“ppt失败”是一个用来识别（和嘲笑）在商务会议中使用不当的演示软件的术语，尽管VR有潜在的好处，但它也容易像任何执行不当的技术一样陷入同样的陷阱。该项目旨在通过提供VR的最佳实践模板来支持客户设计审查会议，从而避免这些问题。由于认识到设计评审会议是一种复杂的社会互动，其中商业、创意和个人动态可能被混为一谈，很容易导致误解和不满，它采用了一种以人为本的方法来评估、生成和评估会议结构。因此，该项目将在商业设计咨询环境中建立与vr相关的资源，包括空间、IT资产和定制软件。此外，它将提供对多个利益相关者需求的增强理解，开发适当的干预措施，并为有效的vr支持的设计审查进行沟通。这项工作将由位于格拉斯哥的设计咨询公司Loud1Design领导，并与斯特拉斯克莱德大学的设计、制造和工程管理系合作开展。主要的项目输出将是一个体验地图，它将识别VR设计审查会议中的交互类型和相关行为。这将允许L1根据他们的产品、客户、设计阶段等浏览和选择最相关的元素，并立即实施实际更改，以更好地支持vr会议。项目输出将是一个VR增强的设计和开发工作流，Loud1Design可以提供给最终客户，也可以在一个项目的基础上出售给其他设计咨询团队，从而提供更短的开发周期、更高的质量和更低的原型成本。”

"Client design review meetings are commercially and creatively charged settings that can have significant influence on project direction and client relations. VR offers great opportunities to improve visualisation, engagement and interaction if deployed effectively. However, simply dropping a computer model into the VR environment is inadequate, and indeed has the potential to alienate or misinform without sufficient consideration of the role it will play in the meeting. 'PowerPoint fail' is a term coined to identify (and ridicule) poorly utilised presentation software in business meetings, and despite its potential benefits VR is susceptible to the same pitfalls as any poorly implemented technology.This project aims to avoid these through the delivery of a template for best practice in the use of VR to support client design review meetings. In recognising design review meetings as complex social interactions, where commercial, creative and personal dynamics can be conflated and easily lead to misunderstanding and dissatisfaction, it adopts a human-centred approach to assess, generate and evaluate meeting structures. The project will therefore establish the VR-related resources will be required in space, IT assets and bespoke software in a commercial design consultancy setting. Additionally, it will deliver an enhanced understanding of the requirements of multiple stakeholders, develop appropriate interventions, and communicate these for effective VR-supported design reviews.The work will be led by and situated in Loud1Design, a design consultancy based in Glasgow, and run in collaboration with Department of Design, Manufacture and Engineering Management at the University of Strathclyde. The main project output will be an experience map that will identify types of interaction and associated behaviours in VR design review meetings. This will allow L1 to browse and select the elements most relevant depending on their product, client, design phase etc., and to immediately implement practical changes for better VR-supported meetings.The project output will be a VR enhanced design and development workflow that Loud1Design can offer to end clients or sell into other design consultancy teams on a project by project basis, offering shorter development cycles and higher quality and reduced prototyping costs."