Measuring the commercial value of plastic offsetting as an incentive to change consumer behaviour towards advertising.

我们做什么Bagboard是一种新型的广告平台，是一种良好的力量。我们通过广告的媒介，让人们帮助防止塑料污染。我们的优质，可重复使用和可回收的牛皮纸袋取代了伦敦零售店的一次性塑料袋。无论是店主还是顾客都不需要花费任何费用，因为这一切都是通过袋子前后面板上的广告来资助的。每个袋子都让消费者有机会为环境做更多的事情。通过下载Bagboard应用程序，他们可以扫描袋子并与广告进行数字互动。每次他们这样做，我们直接广告收入用于消除塑料从环境中。它是如何工作的Bagboard打印与广告客户的艺术品袋，并分发给我们的零售网络。我们与2，000家目前不使用品牌袋的独立商店合作，并将其一次性塑料袋替换为我们的环保袋。然后，客户从零售商处领取行李，并将其带上继续旅行。然后，通过下载我们的应用程序，消费者可以用手机扫描行李，并与广告进行数字化互动。当他们这样做时，内容就会变得生动起来，从视频到游戏或增强现实都有独特的品牌体验。每当有人参与时，我们都会与塑料银行合作，从海洋中抵消1公斤塑料来奖励他们。我们的项目我们的平台奖励人们以数字方式参与我们的袋子。我们想展示的是，环保激励措施，如抵消塑料，将导致这些参与的提升。然后，我们将能够说服广告客户花费更多的预算来资助这些举措。我们的使命我们的目标是将品牌、消费者和零售商聚集在一起，以帮助引导数十亿英镑的广告支出，推动可持续发展。一切都从一个袋子开始。

What We DoBagboard is a new kind of advertising platform that is a force for good. We empower people to help prevent plastic pollution through the medium of advertising.Our premium, reusable and recyclable kraft paper bags replace single-use plastic ones in retail stores all over London. There's no cost to the shopkeeper or the customer, because it's all funded by advertising on the front and back panels of the bags.Each bag gives consumers the opportunity to do even more for the environment. By downloading the Bagboard app, they can scan the bag and interact with the advertising digitally. Every time they do, we direct advertising revenue towards removing plastic from the environment.How it worksBagboard prints the bags with the advertiser's artwork and distributes them to our retail network. We work with 2,000 independent stores who currently don't use branded bags and replace their single-use plastic bags with our eco-friendly ones. Customers then pick up the bags from retailers and take them on an onward journey.Then by downloading our app, the consumers can scan the bag with their phone and engage digitally with the ad. When they do, content comes to life with unique brand experiences from videos to games or augmented reality. Every time someone engages, we reward them by offsetting 1KG plastic from the ocean in partnership with The Plastic Bank.Our ProjectOur platform rewards people for engaging with our bags digitally. We want to showcase that an environmental incentive, such as offsetting plastic, will cause an uplift in these engagements. We'll then be able to convince advertisers to spend more of their budgets towards funding such initiatives. This will provide a huge a stepping stone to use advertising as a force for good.Our missionOur aim is to bring brands, consumers and retailers together in order to help direct the billions of pounds spent on advertising, towards driving sustainability. And it all starts with a bag.