Building trust and sustainability by promoting a moral frame to nature

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The collective benefits of sustainable behaviour tend to be abstract and less obvious compared to the immediate benefits of self-interest. This project aims to examine an avenue through which to make these benefits more concrete and personal – by providing a moral frame to nature. The studies aim to explore how this may be achieved, the socio-ecological factors that might limit such attempts, and the downstream implications for generalised trust and cooperation amongst human groups. We expect the findings will offer insight into an important avenue through which we can leverage human cooperation and trust and promote the value of the common good.