Designing a hyperlocal transport news platform

交通新闻、表现和反馈是超媒体内容最重要的形式之一，因为它对社区的生活体验至关重要。该提案的重点是设计一个平台和API，将交通信息转化为新闻，将其与社交媒体反馈联系在一起，并通过智能手机上的超本地广告为该平台提供资金。要创建这种交通超本地内容，需要新的工具来标记运营异常，监控服务标准的实现，衡量对运营商的情绪，并在车站/车站/道路级别和社区级别上聚合这些内容。本地广告平台将针对本地企业，这些企业可以直接从超本地交通新闻中推荐，并且愿意在内容中放置广告。通过这种方式，该项目可以刺激超本地交通新闻流，可以利用它们来创建新的应用程序/服务，并可以将其货币化。

Transport news, performance and feedback is one of the most important forms of hypermedia content as it is crucial to the lived experience of a neighbourhood. This proposal is focused on the design of a platform and API to turn transport information into news, to thread it together with social media feedback and to fund this platform through hyperlocal advertising on smartphones. To create this kind of transport hyperlocal content requires new tools to flag up operating anomalies, monitor service standard achievements, measure sentiment toward operators and to aggregate this content at both stop/station/road level and at neighbourhood level. The local advertising platform would be targetted at local businesses who can direct referrals from hyperlocal transport news and who would be willing to place advertising in the content. In this way the project can stimulate hyperlocal transport news streams, can leverage them to create new apps/services, and can monetise them.