Improving Books with Reader Analytics Data ("Project Pomegranate")

Project Penguin，正式名称为“Improving Books with Reader Analytics Data”，是一项可行性研究，旨在开发和测试用于改善教育，专业和STM出版部门书籍用户体验的工具。特别是电子书和ePub 3标准的采用使得即使读者使用第三方应用程序也可以收集观察阅读数据。我们第一次有能力使用读者数据来做出编辑决策，以改进书籍，使它们更容易阅读，信息量更大或更相关。Project Penguin使用Jellybooks开发的独特软件工具，从第三方应用程序（如iBooks或Adobe Digital Editions（ADE））中收集和提取阅读数据，以支持非小说作者和出版商进行（i）产品测试的平台（虚拟焦点小组），包括A/B测试，在出版新标题之前，或（ii）在零售版中包含该工具，以持续观察标题的阅读方式，从而可以改进未来的版本。Project Penguin还将让读者访问自己的数据，以便他们可以监控自己的阅读和学习进度，并将其与其他人进行比较。

Project Pomegranate, formally “Improving Books with Reader Analytics Data”, is a feasibility study to develop and test tools for improving the user experience of books in the educational, professional and STM publishing sectors. The adoption of ebooks and of the ePub3 standard in particular, has made it possible to collect observational reading data even when readers use 3rd party apps. For the first time we have the ability to use reader data to make editorial decisions for improving books, so they are easier to read, more informative or more relevant. Project Pomegranate uses a unique software tool developed by Jellybooks that collects and extracts reading data from 3rd party apps, like iBooks or Adobe Digital Editions (ADE), to power a platform whereby non-fiction authors and publishers can conduct (i) product tests (virtual focus groups), including A/B tests, prior to publication of a new title, or (ii) include the tool in retail copies to undertake ongoing observations of how titles are read so that future editions can be improved. Project Pomegranate will also give readers access to their own data so they can monitor their own reading and learning progress and compare it to that of others.