A Game Changer? Alcohol and Women's Sport in Australia

该项目旨在调查澳大利亚体育运动中妇女与酒精之间的新关系。我们将研究饮酒对女运动员和女球迷的意义，并为重新思考饮酒、性别和体育确定新的理论框架。在关于酒精消费的风险和社会影响的公共和政策辩论的背景下，我们期望产生重大的新知识成果。其中包括世界上第一个与体育管理人员和决策者直接相关的研究语料库，他们目前正在努力解决酒精使用在许可和立法以及在向妇女推销、赞助和促进体育方面的成本和后果。

This project aims to investigate emerging relationships between women and alcohol in Australian sport. We will examine the meanings that drinking may have for sportswomen and female fans, and identify new theoretical frameworks for rethinking drinking, gender and sport. In the context of public and policy debates about the risks and social impacts of alcohol consumption, we expect to generate significant new knowledge outcomes. These include a world first research corpus of direct relevance for sports administrators and policy-makers, who are currently grappling with the costs and consequences of alcohol use in licensing and legislation, as well as in marketing, sponsorship and promotion of sport to women.