Support or sales? Medical device representatives in Australian hospitals

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Medical device representatives provide crucial support to clinicians using complex medical equipment. However, their obligation to maximise sales conflicts with their support role. Increasing uptake of devices potentially impacts patient safety and healthcare costs, making it important to understand the involvement and influence of device representatives. The proposed research will investigate the ethical and legal impacts of device representatives in Australian hospitals, leading to new knowledge and innovative ethical and legal analyses of their activities. Benefits include a policy framework, new standards for managing device representatives’ interactions, and clarity about ethical and legal obligations of clinicians and institutions.