Feasibility of a disruptive and cost-effective anti-phishing and security awareness solution

拟议的项目和相应的创新涉及开发一种新颖的颠覆性产品，该产品融合了以技术和人为中心的方法，以经济有效地减轻网络钓鱼的网络安全风险。该项目的总体目标是通过经验证明PhishWizard在解决客户痛苦方面的有效性，并在利用10亿至20亿美元的全球市场方面获得牵引力。该项目符合竞争范围，因为它考察了数字网络安全领域令人兴奋的独特产品，适用于几乎所有行业，部门和地区的消费者和企业。该项目将与人机交互专家“快进”互动，并通过最大限度地提高产品的有效性和吸引力、提供其优越性的实证证明并验证主要的上市渠道来加速增长。

The proposed project, and corresponding innovation, is concerned with the development of a novel and disruptive product which fuses technology- and human-centric methods to cost-effectively mitigate the cybersecurity risk of phishing. The overall objective of the project is to empirically prove the effectiveness of PhishWizard in addressing a customer pain and gain traction in exploiting a $1-2bn global market. The project aligns with the competition scope because it examines an exciting and unique product in the area of Digital-Cybersecurity and is applicable to both consumers and businesses in almost all industries, sectors and geographies. The project will “fast forward” engagement with human-computer interaction experts and accelerate growth by maximising the effectiveness and attractiveness of the product, delivering empirical proof of its superiority and validating the main go-to-market channels.