Communications and impact management for research projects and programmes

传统上，研究知识以发表在同行评议期刊上的结果的形式传播。尽管期刊现在可以在线获取，许多文章也有开放获取版本，但学术交流的主要形式——自17世纪以来一直保持不变——已经不适合这个时代的目的，因为研究资助者越来越多地寻求扩大他们资助的工作的范围和影响。更尖端的交流方法为扩大意识、参与和研究成果提供了巨大的机会。世界各地的资助者认识到这一点，并且强烈鼓励（在某些情况下是强制要求）研究人员实现并展示其工作的更广泛影响。这需要(a)一种更具战略性的沟通方法，(b)旨在接触学术界以外受众的活动，以及(c)在研究周期的早期阶段进行沟通，以增加相关利益相关者的参与、反馈和共同设计。然而，尽管分配给科研传播的资金越来越多，但是在期望科研人员做的事情（接触和吸引更广泛的受众）和他们做这件事的技能和能力之间存在差距。Kudos正在构建解决这一差距的工具。我们将提供一个平台，使研究人员能够计划、行动、管理和评估他们的传播——帮助加速和扩大他们的研究对世界的积极影响。我们还致力于帮助大学、资助者和出版商理解和支持这些活动，以便整个研究界能够共同努力，有效地分享知识，以改善全球健康、财富和幸福。这个项目将使我们能够为研究小组开发和启动一个原型“沟通和影响管理工具集”，它可以用来帮助团队协同工作，以加速和增加他们工作的影响潜力。这些工具将使研究人员能够：a)在项目的整个生命周期内展示他们的项目和计划，以广泛受众易于理解的语言；B)使用简单的传播计划“向导”来确定目标受众和目标，汇总行动清单，并将任务分配给小组成员执行；C)访问项目和出版物的一系列指标，所有这些都在一个地方；D)为资助者和大学创建报告和输出数据，以证明覆盖面和参与度；e)了解哪些活动是最有效的，这样它们就可以不断提高其影响的潜力。

Research knowledge has traditionally been communicated as results published in peer-reviewed journals. Although journals are now available online, and open access versions are available for many articles, the primary format of scholarly communication - which has remained much the same since the 17th century - is not fit for purpose in an era where research funders increasingly seek to broaden the reach and impact of the work they fund.More cutting-edge approaches to communication present a huge opportunity to broaden awareness, engagement and outcomes of research. Funders around the world recognise this, and are strongly encouraging (and in some cases mandating) that researchers achieve and demonstrate broader impact for their work. This requires (a) a more strategic approach to communication, (b) activities designed to reach audiences beyond academia and (c) communication from earlier stages in the research cycle to increase engagement of, feedback from, and co-design with relevant stakeholders. However, despite a growing level of funding allocated to research communication, there is a gap between what researchers are expected to do (to reach and engage broader audiences), and their skills and capacity to do it.Kudos is building tools to address that gap. We will provide a platform to enable researchers to plan, action, manage and evaluate their communications - helping accelerate and broaden the positive impact of their research in the world. We also aim to help universities, funders and publishers understand and support these activities, so the entire research community can work together to share knowledge effectively to improve global health, wealth and happiness.This project will enable us to develop and launch a prototype "communications and impact management toolset" for research groups, which can be used to help teams work together collaboratively to accelerate and increase the impact potential of their work.These tools will enable researchers to: a) showcase their projects and programmes throughout the lifetime of the project, in language that is easy for a broad audience to understand; b) use a simple communications planning "wizard" to identify target audiences and goals, put together an action list, and allocate tasks to group members for implementation; c) access a range of metrics for projects and publications, all together in one place; d) create reports and output data for funders and universities to evidence reach and engagement; and e) learn which activities are most effective so they can constantly improve their potential for impact.