Communications and impact management for research projects and programmes

研究项目和计划的沟通和影响管理

• 批准号: 33546
• 金额: $ 27.12万
• 依托单位: KUDOS INNOVATIONS LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2019
• 资助国家: 英国
• 起止时间: 2019 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=33546
• 关键词: Communications; impact; management; research; projects

Research knowledge has traditionally been communicated as results published in peer-reviewed journals. Although journals are now available online, and open access versions are available for many articles, the primary format of scholarly communication - which has remained much the same since the 17th century - is not fit for purpose in an era where research funders increasingly seek to broaden the reach and impact of the work they fund.More cutting-edge approaches to communication present a huge opportunity to broaden awareness, engagement and outcomes of research. Funders around the world recognise this, and are strongly encouraging (and in some cases mandating) that researchers achieve and demonstrate broader impact for their work. This requires (a) a more strategic approach to communication, (b) activities designed to reach audiences beyond academia and (c) communication from earlier stages in the research cycle to increase engagement of, feedback from, and co-design with relevant stakeholders. However, despite a growing level of funding allocated to research communication, there is a gap between what researchers are expected to do (to reach and engage broader audiences), and their skills and capacity to do it.Kudos is building tools to address that gap. We will provide a platform to enable researchers to plan, action, manage and evaluate their communications - helping accelerate and broaden the positive impact of their research in the world. We also aim to help universities, funders and publishers understand and support these activities, so the entire research community can work together to share knowledge effectively to improve global health, wealth and happiness.This project will enable us to develop and launch a prototype "communications and impact management toolset" for research groups, which can be used to help teams work together collaboratively to accelerate and increase the impact potential of their work.These tools will enable researchers to: a) showcase their projects and programmes throughout the lifetime of the project, in language that is easy for a broad audience to understand; b) use a simple communications planning "wizard" to identify target audiences and goals, put together an action list, and allocate tasks to group members for implementation; c) access a range of metrics for projects and publications, all together in one place; d) create reports and output data for funders and universities to evidence reach and engagement; and e) learn which activities are most effective so they can constantly improve their potential for impact.

传统上，研究知识是作为发表在同行评议期刊上的成果进行交流的。尽管现在可以在网上获得期刊，许多文章也有开放获取版本，但学术交流的主要形式--自17世纪以来一直保持不变--在一个研究资助者越来越多地寻求扩大他们资助的工作的覆盖范围和影响的时代，已经不再适合。更多的前沿交流方法为扩大研究的意识、参与度和成果提供了一个巨大的机会。世界各地的资助者认识到了这一点，并强烈鼓励(在某些情况下还要求)研究人员实现并证明他们的工作产生了更广泛的影响。这需要(A)对传播采取更具战略性的方法，(B)开展旨在触及学术界以外受众的活动，以及(C)从研究周期的早期阶段进行沟通，以增加相关利益攸关方的参与、反馈和共同设计。然而，尽管分配给研究交流的资金水平越来越高，但研究人员被期望做的事情(接触并吸引更广泛的受众)与他们的技能和能力之间存在差距。Kudos正在开发工具来弥补这一差距。我们将提供一个平台，使研究人员能够规划、采取行动、管理和评估他们的交流--帮助加快和扩大他们的研究在世界上的积极影响。我们还旨在帮助大学、资助者和出版商理解和支持这些活动，以便整个研究社区能够共同努力，有效地分享知识，以改善全球健康、财富和幸福。这个项目将使我们能够为研究小组开发和推出一个原型“沟通和影响管理工具集”，用于帮助团队协同工作，加速和增加他们工作的影响潜力。这些工具将使研究人员能够：a)在项目的整个生命周期中，以广大受众易于理解的语言展示他们的项目和计划；B)使用简单的传播规划“向导”来确定目标受众和目标，制定行动清单，并将任务分配给小组成员执行；c)在一个地方访问项目和出版物的一系列衡量标准；d)为资助者和大学创建报告和输出数据，以证明其影响范围和参与度；以及e)了解哪些活动最有效，以便它们能够不断提高其影响潜力。