DIPA - A REAL TIME DIGITAL MEDIA AUDITING PLATFORM

MediaSense是一家英国小公司，为一系列大型全球客户提供独立的媒体审计和咨询服务。MediaSense提供多种服务，包括针对客户数字媒体支出、效率和效果提供详细分析和见解的DiPA。该项目的目的是让MediaSense完善DiPA服务，编纂核心流程和算法，自动化数据处理，验证AI/ML模型的效用，并最终生产出可以在市场上测试的最小可行产品。由于所涉及的数据集的规模和多样性，该项目在数据统一、处理、标签、算法分析和提供实时数字媒体审计方面引入了创新。该项目将使企业、政府和其他机构能够更好地控制其数字广告支出，并全面了解其影响、效率和效果。由此产生的测试版产品将有可能大大减少广告欺诈，提高数字广告市场的透明度和问责制。该项目对英国纳税人有好处，因为它将减少用于欺诈和犯罪活动的广告费用。它还将帮助英国企业保护他们的品牌声誉，提供更高的投资回报率媒体活动，更有利可图，增长更快。这些好处结合起来产生了积极的社会和经济影响。

MediaSense is a small UK company, who provide independent media auditing and advisory services to a range of large global clients. MediaSense have several service offerings, including DiPA which provides detailed analysis and insights specific to a client's digital media spend, efficiency and effectiveness.The purpose of this project is for MediaSense to refine the DiPA service, codify core processes and algorithms, automate data processing, validate the utility of AI/ML models and ultimately produce a minimum viable product that can be tested in the market.Due to the very large scale and diversity of the data sets involved, this project introduces innovations in data unification, processing, labelling, algorithmic analysis and the provision of real-time digital media auditing as a product.This project will allow businesses, governments and other institutions to take greater control of their digital ad-spend, and to gain a comprehensive understanding of its impact, efficiency and effectiveness. The resulting product beta will have the potential to greatly reduce advertising fraud, improve transparency and accountability in the digital advertising marketplace.The project has benefits to UK taxpayers as it will reduce the amount of advertising money that makes its way to fraudulent and criminal activities. It will also help UK business to protect their brand reputation, deliver higher ROI media campaigns, be more profitable and grow faster. These benefits combined deliver both positive societal and economic impacts.