Cufflink - Secure and Share Personal Information

袖扣 - 保护和共享个人信息

• 批准号: 46789
• 金额: $ 33.25万
• 依托单位: CUFFLINK.IO LTD
• 依托单位国家: 英国
• 项目类别: Study
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=46789
• 关键词: Cufflink; Secure; Share; Personal; Information

The project aims to redress the balance of Personal Information (PI) control and management away from large multinationals and put it back in the hands of the people who own it.Whenever someone uses an App or visits a website, their device can send out Personal Information including device IDs, location and browsing information to thousands of AdTech companies.In June 2019, the UK's Information Commissioner's Office found that the £1.5bn ad-tech industry, underpinned by Google, Facebook and other billion-dollar companies, was operating illegally. According to a damning report from the UK's data protection regulator, a report reviewing how adverts across the web are bought and sold in real-time auctions, it was found that personal Information is widely used in the process without any consent (ICO, 2019).People have accepted the sharing of PI with online companies in return for free access or use of sites or Apps. As the use and value of their personal information continues to grow, consumers are adapting their online habits, becoming more careful and increasingly wary of what, with whom and why they share it. Additionally, advances in the use of 5G + Augmented Reality, Artificial intelligence, Internet of Things and Facial Recognition all stand to exacerbate the issue with the the EU already planning sweeping regulatory changes in response (ft.com, 2019)Considering this increasingly data privacy conscious environment, there is an opportunity to create a mutually beneficial relationship between individuals and organisations by bringing benefits to both parties, underpinned by Blockchain and distributed storage technologies.Cufflink will do this by developing a free, easy-to-use, safe and trustworthy App for individuals to store, access and (should they wish) share their Personal Information.Organisations will likewise have access to a more secure, transparent and accurate way of managing PI via a complimentary SaaS (Software as a Service) application and framework, thus easing the associated risks, regulatory burden and, ultimately, saving money.They will store only a reference to an Individual (rather than the raw PI) thus mitigating both data loss penalties and regulatory compliance costs in classifying, updating and cleansing their data.By collaborating alongside world leading authorities on data privacy from Bangor University we aim to ensure and develop an ethically informed and privacy-centric application with the aim of providing Individuals with a clear choice, and indeed defined standard, as to how they will in future manage, share and control their personal information.

该项目旨在纠正个人信息（PI）控制和管理的平衡，使其远离大型跨国公司，并将其放回拥有它的人手中。每当有人使用应用程序或访问网站时，他们的设备可以向数千家AdTech公司发送个人信息，包括设备ID，位置和浏览信息。2019年6月，英国信息专员办公室发现，由谷歌、Facebook和其他价值数十亿美元的公司支撑的价值15亿英镑的广告技术行业正在非法运营。根据英国数据保护监管机构的一份谴责性报告，一份审查网络广告如何在实时拍卖中买卖的报告，发现个人信息在未经任何同意的情况下被广泛使用（ICO，2019）。人们已经接受与在线公司共享PI，以换取免费访问或使用网站或应用程序。随着个人信息的使用和价值不断增长，消费者正在调整他们的在线习惯，变得更加谨慎，越来越警惕他们分享什么，与谁分享以及为什么分享。此外，5G +增强现实，人工智能，物联网和面部识别都将加剧这一问题，欧盟已经计划进行全面的监管改革，（ft.com，2019）考虑到这种日益增强的数据隐私意识环境，有机会通过区块链和分布式存储技术为双方带来利益，在个人和组织之间建立互惠互利的关系。Cufflink将通过开发免费，易于使用，安全和值得信赖的个人存储应用程序来实现这一目标，访问和（如果他们愿意）分享他们的个人信息。组织同样可以通过免费的SaaS获得更安全，透明和准确的方式管理PI（软件即服务）应用程序和框架，从而减轻相关风险、监管负担，最终，节省金钱。它们将只存储对个人的引用（而不是原始PI），从而减轻数据丢失处罚和分类中的法规遵从性成本，通过与班戈尔大学的世界领先的数据隐私权威机构合作，我们的目标是确保和发展一个符合道德规范的知情和以隐私为中心的应用程序，目的是为个人提供明确的选择，实际上是定义的标准，关于他们将来如何管理，共享和控制他们的个人信息。