DISGUISE VP

整个娱乐媒体生产模式正在发生变化。小规模生产商正在被“批量”生产商所取代，这些生产商通常是最近成立的企业。这些公司包括Netflix、亚马逊、苹果、Disney +、BritBox等。几乎每天都有更多的人出现。这些组织的模式是“批量”生产高质量的媒体，但（理想情况下）成本只是今天的一小部分。这样做的一种方法是削减（或最小化）后期制作/传统视觉效果所带来的时间、金钱和不确定性。通过开发和采用虚拟制作技术，我们可以在工作室“签下”一个镜头，然后转移到新的场景，而不是在几个月后再检查它，只是决定需要重拍。许多玩家来自非实时计算机图形，试图保持所需的实时质量。我们提供了一条不同的路线，来自现场娱乐业务，主要是为壮观的摇滚表演提供技术。对我们来说，实时总是意味着实时！毫无疑问，无论是在艺术方面还是在科学方面，英国在视听人员的素质方面都处于世界领先地位。我们的项目将使这个社区能够在这些发展的推动下，看到媒体生产的巨大扩张。

The whole model of entertainment media production is changing. Small scale players are being replaced by 'Bulk' producers, who are generally recently launched ventures.These include Netflix, Amazon, Apple, Disney +, BritBox etc. More are appearing almost daily.The model of these organisations is to 'bulk' produce high quaility media, but (ideally) at a fraction of the costs of today. One way of doing this is to cut out (or minimise) the amount of time, money, and uncertaintly that Post Production / conventional Visual effects brings. By developing and adopting Virtual Production techniques, it can be possible to 'sign off' a shot in the studio, and move onto new scenes, rather than reviewing it again often several months later, only to decide it needs reshooting.Many players are coming from non-real time computer graphics, attempting to keep the desired quality in real time. We offer a different route, coming from the live entertainment business, primarily with technologies for spectacular rock shows. To us, real time always means real time!It is beyond doubt that the UK leads the world in the quality of its audiovisual staff, both artistically and scientifically. Our project will allow this community to be at he point of seeing great expansion of media production, enabled by these developments.