Optimising the roles of online communities in rural resilience

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This research will use data from online communities to identify roles they do, and could play, in rural resilience. It uses social media analytics and spatial methodology to taxonomise and map service topics and social resilience from online communities. Governments call for rural service innovation. To date, robust evidence about online versus local services needed, is lacking. This is partly due to lack of data about diverse consumers' priorities and gaps. Social media could offer latent insights, but ethical methodology producing useful de-identified policy insights has been lacking. This study exemplifies applying social media data analytics at scale to address policy problems and will produce up-to-date co-designed data use guidelines.