SOUND EATING--USING AUDIO TO CONVEY THE FOOD/CANCER LINK

我们的项目将开发和测试一个5A Day教育包 以音频形式呈现的材料。这些将被改编成无线电广播， 信息录像带和店内节目。 音频提供了一个强大、廉价且未得到充分利用的通道 提供健康信息。为了调查这一措施的有效性 中，在第一阶段，我们制作了一盘半小时的录音带，名为Gimme 5。 这项干预的目标受众是年轻人。调查结果 展示音频作为改变听众知识和知识的工具的有效性 对水果和蔬菜消费的态度。 在第二阶段，以更广泛的成年受众为目标，我们将进一步开发 通过创建一个由四个新的半小时制作组成的套餐来实现这一概念。从… 这些材料和其他材料我们也将得到20短的，PSA风格的 细分市场。 然后，将在两个设置中测量监听器响应 商业潜力：信息将到达的大学校园 学生通过电台和盒式磁带分发；以及超市 信息将通过店内音频到达购物者手中，并可供使用 在盒式磁带上。我们将评估这些干预措施对 听众对水果和蔬菜的知识、态度和水平 购买和消费。 建议的商业应用：营养教育信息， 通过电台传播，将由食物赞助 工业。盒式磁带将向公众出售，并将用于 机构采购。消息段可以授权给超市用于 通过店内无线电传输。

Our project will develop and test a package of 5 A Day educational materials presented in audio. These will be adapted for radio broadcast, informational cassettes and in-store programming. Audio offers a powerful, inexpensive and underutilized channel for delivering health information. To investigate the effectiveness of this medium, in Phase I we created one half-hour audiotape, entitled Gimme 5. The target audience for this intervention was young adults. The findings show the efficacy of audio as a tool for changing listeners' knowledge and attitudes regarding fruit and vegetable consumption. In Phase II, targeting a broader adult audience, we will further develop the concept by creating a package of four new half-hour productions. From these and other materials we will also derive 20 short, PSA-style segments. Listener response will then be measured in two settings with viable commercial potential: college campuses where the messages will reach students via radio and cassette distribution; and supermarkets where the messages will reach shoppers via in-store audio and also be made available on cassette. We will assess the impact of these interventions on listeners' knowledge, attitudes as well as level of fruit and vegetable purchase and consumption. PROPOSED COMMERCIAL APPLICATION: Nutrition education messages, disseminated by radio, will be available for sponsorship by the food industry. Cassette tapes will be available for sale to the public and for institutional purchase. Message segments can licensed to supermarkets for transmission on in-store radio.