SOUND EATING--USING AUDIO TO CONVEY THE FOOD-CANCER LINK

音频节目，无论是通过无线电广播还是盒式磁带传播 磁带提供了一种有效的-但未得到充分利用的-健康促进媒介 特别是对年轻人的吸引力。这个项目将 调查制作生动、完整的音频材料是否可以 为NCI提供传递健康信息的有效手段 敬年轻的成年人。节目内容将侧重于饮食习惯，以 降低癌症风险，与NCI的建议一致。 作为设计半小时音频演示文稿的基础，深入关注 小组访谈将确定对这一主题的认识和先入为主的看法 目标人群中的成员。一个测试与对照的实验将 然后比较受试者在接触之前的知识和态度 与曝光后的那些录音带。一项针对300名美国年轻人的初步研究 将测试暴露在产品中是否可以：(A)提高对 目标人群对食用“防癌”食品重要性的认识； (B)传授选择和准备食物的相关技能：(C)更改 关于我们所吃的食物与癌症风险之间关系的态度： (D)使听者倾向于相应地修改他们的饮食。 还要衡量年轻人对录音带的反应程度 关于这一主题的信息媒体。

Audio programming, whether distributed via radio broadcast or cassette tape, offers a potent -- but underutilized -- health promotion medium with magnetic appeal for young people in particular. This project will investigate whether vividly produced, full-length audio material can provide the NCI with an effective means of transmitting health information to young adults. The program content will focus on dietary habits to reduce cancer risk, consistent with NCI recommendations. As a basis for designing a half-hour audio presentation, in-depth focus group interviews will ascertain awareness and preconceptions of this topic by members of the target population. A test-versus-control experiment will then compare a subject's knowledge and attitudes before exposure to the audiotape with those after exposure. A pilot study of 300 young Americans will test if exposure to the production can: (a) increase awareness in the target population of the importance of eating "cancer-protective" foods; (b) impart related skills of food selection and preparation: (c) alter attitudes about the relationship between foods we eat and our cancer risk: (d) predispose listeners to modify their diets accordingly.The test will also measure the extent to which young adults respond to cassettes as an information medium on this topic.