Supporting small cinemas through improved digital marketing

通过改进数字营销支持小型电影院

• 批准号: 56285
• 金额: $ 9.45万
• 依托单位: SCREEN MOGULS LTD
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=56285
• 关键词: Supporting; small; cinemas; through; improved

Screen Moguls is helping small cinemas compete in a digital age by giving them access to leading edge marketing technology in a simplified, cost effective way. The tool enables cinemas to engage existing (and potential) movie goers in their area, through channels like Facebook, with no prior knowledge or training required. The technology is based on location behavioural analysis, and is already proven by large movie studios to be up to six times more effective than using a marketing agency to run digital campaigns. Small cinemas get the same artificial intelligence based marketing methods used by marketing goliaths at a fraction of the cost and complexity.Receiving the extension grant will allow us to expand the product to other verticals, to help support small businesses affected by COVID, with a particular emphasis on independent retail, hospitality and leisure. This product will allow small business owners to run sophisticated digital marketing campaigns across multiple media channels, such as Facebook, Twitter and Snapchat, using geo-targeted and interest based audiences, alongside our proprietary behavioural-based audiences. Executing a campaign can be performed in one simple click, taking less than 5 minutes a week, on any sized budget, and gives small businesses the tools to run digital activity on par with much larger competitors. Customers will not need to have any knowledge or experience running digital marketing or paid media campaigns.

Screen Moguls正在帮助小型电影院在数字时代竞争，让他们以简化，具有成本效益的方式获得领先的营销技术。该工具使电影院能够通过Facebook等渠道吸引其所在地区现有（和潜在）的电影观众，而无需事先了解或培训。该技术基于位置行为分析，已经被大型电影制片厂证明比使用营销机构进行数字营销活动的效率高出六倍。小型影院获得了与营销巨头相同的基于人工智能的营销方法，成本和复杂性仅为后者的一小部分。获得延期拨款将使我们能够将产品扩展到其他垂直行业，以帮助支持受COVID影响的小型企业，特别是独立零售，酒店和休闲。该产品将允许小企业主在Facebook、Twitter和Snapchat等多个媒体渠道上运行复杂的数字营销活动，使用地理定位和基于兴趣的受众，以及我们专有的基于行为的受众。执行活动可以在一个简单的点击，每周花费不到5分钟，在任何规模的预算，并给小企业的工具来运行数字活动与大得多的竞争对手看齐。客户将不需要有任何知识或经验运行数字营销或付费媒体活动。