Online Global Marketing Training Resources

在线全球营销培训资源

• 批准号: 63070
• 金额: $ 5.11万
• 依托单位: BLUESKY VIDEO MARKETING LTD
• 依托单位国家: 英国
• 项目类别: Responsive Strategy and Planning
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=63070
• 关键词: Online; Global; Marketing; Training; Resources

**COVID-19 has forced the cancellation of all gatherings of more than a few people and this had a huge impact on those who run events.**In the global marketing community these events are an essential ingredient in the ongoing personal and professional development of marketers as they provide not only an opportunity to learn from expert marketing practitioners, but also to engage with fellow marketers and learn how those from other sectors, operating in different global regions go about ensuring that the marketing strategies and tactics that they deploy deliver the best return on investment for the organisations they work for.**The absence of these learning opportunities has the potential to significantly impact on any organisation's ability to successfully navigate the new economic environment that will follow the COVID-19 pandemic.**This project seeks to address that issue by creating an engaged global marketing community who are able to access key training and development resources as and when they need them.An additional innovation is to ensure that it is the global marketing community themselves that help to shape the content on the new platform. This ensures that the platform will meet current needs but is also capable of pivoting to meet the future needs of the community.This project has a number of key themes at its core:1. **Provide the global marketing community with a fresh, continually updated library of training resources** that allows them to continue to meet their personal and professional development needs.2. **Allow the global marketing community to shape the platform from the outset and on an ongoing basis.**3. **Ensure the development of a continually updated library of marketing resources for the global marketing community** that maximises the opportunity for peer-to-peer learning through a focus on best practice case studies covering a broad range of businesses - from micro business through SME's and large organisations, a comprehensive number of industry sectors and focusing on both online and offline marketing tactics.

**COVID-19 迫使取消了所有多人聚会，这对举办活动的人产生了巨大影响。**在全球营销界，这些活动是营销人员持续个人和专业发展的重要组成部分，因为它们不仅提供了向专家营销从业者学习的机会，而且还提供了与营销人员同行交流的机会，并了解来自其他行业、在全球不同地区开展业务的营销人员如何确保他们的营销策略和策略符合他们的要求。 部署为他们工作的组织带来最佳的投资回报。**缺乏这些学习机会有可能对任何组织成功驾驭新的经济环境的能力产生重大影响，该环境将在COVID-19大流行之后出现。**该项目旨在通过创建一个积极参与的全球营销社区来解决这个问题，他们能够在需要时访问关键的培训和开发资源。另一项创新是确保全球营销社区自己帮助塑造内容 新平台。这确保了该平台不仅能够满足当前的需求，而且能够不断满足社区未来的需求。该项目的核心有许多关键主题：1。 **为全球营销界提供全新、不断更新的培训资源库**，使他们能够继续满足个人和职业发展需求。2． **让全球营销界从一开始就持续塑造该平台。**3。 **确保为全球营销界开发一个不断更新的营销资源库**，通过重点关注涵盖广泛业务（从微型企业到中小企业和大型组织、众多行业部门）的最佳实践案例研究，并重点关注线上和线下营销策略，最大限度地增加同行学习的机会。