FREEDOM 2.0: COMPREHENSIVE ALCOHOL DIGITAL BEHAVIOURAL CHANGE INTERVENTION

自由 2.0：全面的酒精数字行为改变干预

• 批准号: 64380
• 金额: $ 6.3万
• 依托单位: WIZARDTHINK CONSULTING LIMITED
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=64380
• 关键词: FREEDOM; 2.0; COMPREHENSIVE; ALCOHOL; DIGITAL

**THE NEED**The NHS estimates that around 9% of men in the UK and 3% of UK women show signs of alcohol dependence1\. COVID-19 has changed the landscape of society, but not the way alcohol abuse destroys the lives of individuals and families.WHO has issued guidance highlighting the issues with alcohol with respect to COVID-19\* Alcohol use, especially heavy use, weakens the immune system and thus reduces the ability to cope with infectious diseases.\* Alcohol increases the risk, frequency and severity of perpetration of interpersonal violence such as domestic violence, child abuse\* Heavy use of alcohol increases the risk of acute respiratory distress syndrome (ARDS), one of the most severe complications of COVID-19\.The current societal and economic impact of COVID-19 have exacerbated the dependency on alcohol for some patients with data from research company Kantar confirming Alcohol sales increased _22 per cent_ in March 2020\. Significant proportion of patients with mental health and psychosocial issues also abuse alcohol.**SOLUTION****A fully personalised DBCI Alcohol reduction service.**Our current unique digital programme (FREEDOM 1.0) supports people with 7-steps behavioural change programming to redefine personal life goals and sustain a reduction in the reliance on alcohol. The solution has supported nearly 600 users and enjoys 99% client satisfaction ratings.This programme is based on successful wellness cognitive behaviour therapy (CBT), neurolinguistic programming (NLP) coaching programme and 'Sober in Seven' book written by the founder,Andy Smith.Digital behaviour change interventions (DBCIs) offer the potential to increase long term behaviour change and sustained achievement for excessive drinkers receiving an alcohol brief intervention. There is urgent need for a **cost-effective alcohol specific full DBCI solution** that can be easily scaled and with the future use of AI can be developed to provide a more personalised interventionOur project focuses on the development of tailored interventions to be incorporated into the development and deployment of **a fully personalised alcohol DBCI solution** (FREEDOM 2.0). This will be available via all digital platforms (web/smartphone app) and operating systems. We will utilise user feedback and AI/data analytics to increasingly develop a more personalised interventionFREEDOM 2.0 will build on the unique, established and proven existing programme to develop a **cost-effective full DBCI solution** utilising the latest thinking in online support, motivation and coaching approaches. This reflects the NICE guidance and recent trials which suggest cognitive bias retraining, self-monitoring, feedback, and action planning intervention modules enable drinking reduction.

** 需求 ** NHS估计，英国约有9%的男性和3%的女性表现出酒精依赖的迹象。2019冠状病毒病改变了社会面貌，但并没有改变酗酒破坏个人和家庭生活的方式。世卫组织发布了指导意见，强调了与2019冠状病毒病有关的酒精问题。酒精使用，特别是大量使用，会削弱免疫系统，从而降低科普传染病的能力。酒精会增加人际暴力的风险、频率和严重程度，如家庭暴力、虐待儿童 * 大量饮酒会增加急性呼吸窘迫综合征（ARDS）的风险，COVID-19最严重的并发症之一。COVID-19目前的社会和经济影响-19加剧了一些患者对酒精的依赖，研究公司Kantar的数据证实，2020年3月酒精销售量增加了22%。有精神健康和心理社会问题的患者中有很大一部分也滥用酒精。解决方案 * 完全个性化的DBCI酒精减少服务。**我们目前独特的数字计划（FREEDOM 1.0）支持人们进行7步行为改变计划，以重新定义个人生活目标并持续减少对酒精的依赖。该解决方案已经支持了近600名用户，客户满意度达到99%。该方案基于成功的健康认知行为疗法（CBT），神经语言编程（NLP）教练计划和创始人撰写的“七年清醒”一书，安迪·史密斯。数字行为改变干预（DBCI）为接受酒精短暂干预的过度饮酒者提供增加长期行为改变和持续成就的潜力。迫切需要一个 ** 具有成本效益的酒精特定的完整DBCI解决方案 **，可以很容易地扩展，并与未来使用的AI可以开发，以提供更个性化的干预我们的项目重点是开发定制的干预措施，以纳入开发和部署 ** 一个完全个性化的酒精DBCI解决方案 **（自由2.0）。这将通过所有数字平台（网络/智能手机应用程序）和操作系统提供。我们将利用用户反馈和人工智能/数据分析，越来越多地开发更个性化的干预FREEDOM 2.0将建立在独特的，既定的和经过验证的现有计划的基础上，利用在线支持，激励和指导方法的最新思想，开发一个 ** 具有成本效益的全面DBCI解决方案 **。这反映了NICE的指导和最近的试验，这些试验表明认知偏差再训练，自我监测，反馈和行动计划干预模块可以减少饮酒。