Bath Labs Ltd - Study into the commercial viability of an innovative tourism application for Smart TVs
Bath Labs Ltd - Study into the commercial viability of an innovative tourism application for Smart TVs
批准号:
700124
负责人:
金额:
$3.19万
依托单位:
依托单位国家:
英国
项目类别:
GRD Proof of Market
财政年份:
2012
资助国家:
英国
项目状态:
已结题
起止时间:
2012 至 --
中文摘要
旅游业对英国经济极为重要,2009年贡献了1150亿英镑(占GDP的8.9%)。英国目前是全球第六大旅游目的地,但市场份额正在下降。该项目旨在评估专门为游客定制的新颖、丰富和受欢迎的智能电视应用程序是否有助于提高英国的地位,并产生可行的收入来源。
英文摘要
Tourism is extremely important to the UK economy, contributing £115 billion (8.9% of GDP)in 2009. The UK is currently the 6th most visited destination by internatiional tourists, but islosing market share. This project seeks to assess whether novel, rich and welcoming SmartTV applications tailored specifically to the category of visitor can help to improve the UK'sstanding, and generate a viable revenue stream in their own right.
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